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Essays 301 - 330

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

2009; The UK Economy and Scottish Commercial Real Estate

by 3.9% of all production, manufacturing was the weakest, with a decline of 4.6% (This is Money, 2009). Services weakened by 0.5% ...

Kingsford Charcoal

all the Ps of the marketing mix. If the product is of poor quality or does not perform to promised levels, then all the other Ps ...

Economics of the Housing Market

formerly were the "hottest" markets in the country, buyers and potential buyers finally have come to the point of realizing that t...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

PRICING, MYSTERY AND THE MARKETING MIX

things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a f...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

MARKET STRUCTURE DISCUSSION

Discusses economics and market structure as it pertains to product differentiation, price and costs. There are 5 sources listed in...

Amazons and Kindle Pricing

of demand can be used to calculate this, based on sales figures from the Kindle 1. The product is the second in...

Japan as a Destination Market for an Orphan Drug

on the attractiveness of the market. The Japanese pharmaceutical market in 2006 the market accounted for approximately 11% of th...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

The Oil Industry

the top 10 producers of oil, comparing 2006 with 2008, looking not only the position in terms of being a major oil producer, but a...

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

WHATIS TUTORIAL STUDY

a particular good or service. The other section well discuss is that of managing external forces, in other words, opportun...

SEGWAY, PRICING AND MARKETING

2006). However, at $5,000 the Segway is not a cheap product. Its out of reach of all but the upper middle class to wealthy populat...

COCA-COLA AND THE MARKET

in 200 nations (Murray, 2008). Ironically enough, the company doesnt do its own bottling, though it does own 35% of Coca-Cola Ente...

GAAP Pension Accounting

Turner (2005) states that a current proposal for reform "is that pension accounting should be based on market-value accounting (ma...

CARTELS AS EFFECTIVE MARKET STRUCTURES

This 4-page paper suggests that cartels, far from being economic boogeys, are actually efficient when it comes to market pricing a...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

The Weight Watchers IPO

price is increased and were quickly trading above the $32 level (The IPO Reporter, 2002). Therefore, there was a general and we co...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

Economics Questions

to pay the lowest likely price for the goods or services they desire. This is the situation in comparison to an oligopolistic or m...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside...

Investment Concepts, Tools and Theories

concept is that the portfolio of investments is one that will match the needs of the investor, taking into account different aspe...

Pricing of Books

cost for each book. If we look at the way in which the costs are attributed to it is possible that the profit margin could be re...

Costco and Best Buy

all direct and indirect costs have been deducted. As well as the direct materials, there are also the indirect costs such as wages...