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Essays 1981 - 2010

Oil Industry and Intellectual Property Management

several industries such as banking, high-tech fields, manufacturing firms and insurance companies (1996). Intellectual asset m...

A Business in Canada and the Establishment of a Production Facility Elsewhere

In a report consisting of 12 pages the situation of a Canadian company's efforts to set up a production entity in another country ...

Microsoft Antitrust Case Implications

In twelve pages the Microsoft antitrust verdict is examined in terms of its implications in terms of competition and the company's...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Slavery Position of Frederick Douglass

union. This view was held largely because the issue was more than one of fairness or humanity. There was a great deal of money rid...

Drafting of the U.S. Constitution and the Position of the Anti Federalists

be limited so that totalitarianism cannot result. For example, if the president were given too much power, he could make up his ow...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

Change and a Case Study of Johnson and Johnson from 1989 to 1993

In five pages this paper examines the company's changes in payment and purchasing systems as well as management during this time p...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

SWOT Analysis Measurement of Amazon.com's Current Position

In five pages SWOT analysis is applied to determine the current position of the world's leading seller of books online. There are...

Equity Office Properties and Beacon Properties Merger

In six pages this merger is examines in terms of each company's weaknesses and strengths, public offerings, and capital structure....

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Positions and Techniques in Ballet

In a paper consisting of eight pages the various types of ballet are defined and examined along with several techniques as well as...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

Capital Punishment and the Positions of Presidential Candidates Al Gore, George W. Bush, and Pat Buchanan

In five pages this paper examines the differences in the support of capital punishment espoused by this trio of 2000 presidential ...

A Case Study of American Greeting Cards

In a paper consisting of twelve pages a corporate history, problems, portfolio, and analysis of finances, strategies, and organiza...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Learning Teams Position Paper

In a position paper consisting of five pages this paper discusses the importance of utilizing learning teams. Four sources are ci...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Construction Industry Case Study of Wimpey Homes

Wimpey Homes is the focus of this construction industry case study consisting of sixteen pages that considers the company's enviro...