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Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Functionalism and Other Perspectives in Communication

This paper examines various types of communication. The author distinguishes between functionalism and critical or interpretive s...

Thoughts and Philosophies of Benjamin Franklin

In five pages Franklin's thoughts and beliefs regarding such topics as politics, religion, and business are discussed within the c...

American Business, 1900-2000 How It Worked by Thomas McCraw

Thomas McCraw's text is critically reviewed and analyzed in this paper consisting of five pages. There are no other sources liste...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

Evolving Theoretical Perspectives on Students Edited by Leila V. Moore

In five pages this paper discusses how the book in few pages provides clear, understandable, and extremely accessible information ...

Social Responsibility in the Corporate Sector

practice is deemed morally acceptable. "Ethics sometimes get in the way of resolving questions like: What is the ethical concern?...

China, State Owned Businesses, Global Investment, and Political Risk

1992. Luo and OConnor (1998) point out: "The opening up of the Chinese economy has significantly contributed to the growth...

Financial Diversification and PepsiCo

been more studies of diversification within the framework of corporate performance than in any other strategic management area. H...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Environmental Degradation and Big Business

with all of its audiences, starting with employees" (Bovet 30). One of the worst situations to come from the boom of big business...

Post Soviet Business People in Russia

the means of such barbarism, those who were "intellectually undisciplined and culturally unrefined" (Anonymous 20eorteg.html) woul...

Field of Computer Graphics

Computer graphics are defined along with a discussion of its business and entertainment uses in a research paper consisting of fiv...

Business Communication—A Technology Based Approach by William P. Galle Jr. and Beverly H. Nelson

the general public. Each group requires a unique format that best suits the communicator, as well as the channel of communication...

Advantages and Disadvantages of Downsizing

little behind them in terms of lessons learned by many organizations: "the traditional tendency of too many organizations, especi...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

Information Technology and Amazon.com

In a paper that contains nine pages the utilization of IT in the ecommerce business enterprise Amazon.com is discussed. There are...

Plan Proposal for Computer Game Business

In thirteen pages and five sections the CuttingEdge computer game business is examined in a proposed plan that includes company in...

People, Business, and the Attraction of Telecommuting

In six pages this paper explores telecommuting or cyber commuting in terms of its broad based appeal. Six sources are cited in th...

Entrepreneurial Businesses and Success in the Long Term

In five pages this paper discusses how lacking an entrepreneur can cause business ventures to go belly up. Three sources are cite...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Business Groups and Teams

In seven pages this paper discusses group or team behavior problems in a business environment with possible solutions also examine...

A Business Analysis of Gardener's Eden

make products of artistic interest more available to American customers, and to offer products for those who perhaps had great int...

Aspects of Competitive Advantage

In five pages competitive advantage and its various factors are examined in terms of how it can be gained in business, with Porter...

Argument in Favor of Affirmative Action

This paper consists of eight pages and considers what Affirmative Action is, the need for its creation, and why it is a program th...

EDI and the Internet

information offered electronically. Whether a consumer does his/her banking electronically or files their income tax online, the ...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

The Nike Corporation in the 1990s- a Case Study

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

International Business Issues and Contracts in the Marketplace

or McDonalds franchises and company-owned locations. The rules still apply, however, as evidenced by results of some that have eq...