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Essays 211 - 240

Internet and Hotel Industry

horizontal/vertical integration and even differences in competition (Aksu and Tarcan, 2002). Customer expectations especially our ...

Analysis of Conference Hotel

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Asian Hotel Accounting

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...

Rainforest and Ecotourism

how many hotel rooms can be built, this hotel doesnt have that luxury. The more guests that stay at the hotel, the more likely try...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Hospitality Industry and HRM

management practices at this hotel chain. Lacking any kind of experience left executives, including the human resource director, w...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Hotel and IS Applications

give accurate real-time views of current business results, which can be invaluable in todays hypercompetitive and fast-paced busin...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Hilton Hotels Financial Analysis

In eight pages Hilton Hotels' industry position is examined in a financial analysis that covers the years 1999 through 2001. Ten ...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Radisson Hotels and TQM

In ten pages this paper discusses how Total Quality Management can be implemented in the hotel management culture of Radisson Hote...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Seeking a Career in Resort or Hotel Management

3 pages. This paper provides an overview of the nature of a job in resort or hotel management. This paper not only considers the...

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

Setting up a Hotel - The Business Plan

Florida area. Immokalee is attractive due to the close proximity to the Seminole casino, with no other hotels serving this area. T...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...