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Essays 211 - 240

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Recruiting and Reward Strategies to Attract Good Candidates

an interdependence with many other areas of human resource strategies, including the way employees are treated and motivated and t...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Strategy for Oliver's Market

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Seeking a Career in Resort or Hotel Management

3 pages. This paper provides an overview of the nature of a job in resort or hotel management. This paper not only considers the...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Internet and Hotel Industry

horizontal/vertical integration and even differences in competition (Aksu and Tarcan, 2002). Customer expectations especially our ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Asian Hotel Accounting

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Rainforest and Ecotourism

how many hotel rooms can be built, this hotel doesnt have that luxury. The more guests that stay at the hotel, the more likely try...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Hotel Industry and the Value of Efficient Customer Service

a guest that is tired, wants to book in, the reception em,ployees are talking to each other and slow to respond and then when the ...

Hospitality Industry and HRM

management practices at this hotel chain. Lacking any kind of experience left executives, including the human resource director, w...

Hotel and IS Applications

give accurate real-time views of current business results, which can be invaluable in todays hypercompetitive and fast-paced busin...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...