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Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Standard Oil and John D. Rockefeller

In seven pages this paper discusses John D. Rockefeller and the indelible mark he left on the oil industry with his Standard Oil C...

Information Retrieval and Business Consulting

In six pages the ways in which data can be effectively collected by business consultants in order to address individual company is...

Profitability of Environmental Ethics

us, as Americans to sit by and watch an industry threaten our world. Corporations have begun o take a much more cautious an...

Autocracy v. Participatory Management Effectiveness

In eleven pages this paper argues that autocracy or dictatorship is inferior to participatory management in this consideration of ...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Corporate Vision and Apple Computers

is, "a launch-pad for a concentrated and coherent campaign to mobilize people, first to get excited about the vision -- and then t...

TQM and Customer Satisfaction

In twenty one pages this paper discusses the ABC Company in a consideration of the customer satisfaction component of Total Qualit...

Just In Time and Inventory Control Systems

In ten pages this essay considers the radical impact of Just In Time control systems and their contemporaries on the conduct of bu...

Analysis of Logistics Management

In fifteen pages company importance of product logistics management is analyzed. Eight sources are cited in the bibliography....

A Diversity Plan for Management

In eight pages a fictitious plan for a model company is developed to emphasize human resource diversity and includes a blueprint i...

Theories on Workplace Motivation

In five pages this paper considers a fictitious beauty supply company in an application of various strategies on workplace motivat...

Sales Risk and Business Ethics

In two pages a business ethics essay presents the argument, 'Why companies should assume the majority of the risk and responsibili...

Sensitivity Training and Gender in The Workplace

Gender is discussed in the context of the workplace. Sensitivity training and its importance is duly noted. This type of training ...

Mergers, Downsizing, and Effects on Employees

In eight pages the trend toward company mergers and downsizing are examined in terms of the effects these acts have on employees. ...

Business and Downsizing

In fifteen pages downsizing is examined from a business perspective with examples of companies that succeeded in its downsizing ef...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Game Theory and Building Supply

In seven pages the game theory is used in an analysis of whether a company should engage in competition with a smaller competitor....

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Cost Comparisons Between UNIX and Windows NT 4.0

and disk resources run the end users applications. As in a mainframe environment, application processing and data storage are perf...

A Study on the Advertising Industry

In a paper consisting of ten pages the focus is on media advertising companies and how major players have experienced a recent tra...

Tax Laws Governing Reorganizing a Corporation

One of the most important considerations for a company undergoing reorganization is what the tax laws say. This paper examines som...

Computer Technology and the Accounting Profession

In this paper containing six pages different areas within the field of accounting are considered along with the contention that qu...

IBM Investment Analysis

In two pages IBM's market is evaluated in an analysis of industry changes and whether or not the company represents a good investm...

Leasing vs. Buying for Commercial Purposes

A paper examining the commercial leasing industry. The author discusses means companies use to decide to purchase or lease. This ...