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amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

a person could book a flight on US Air and fly to any city that US Air or United or any other US prefix plane had an agreement wit...

December 1990 - Southwest has long focused upon keeping its workforce happy, which includes a number of benefits unique to the com...

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

and KLM have eliminated the business classes they offered in the past. It appears that the world economy is improving, however, a...

it would be packages of checking, savings, credit cards, and safe deposit boxes. Other products may result from alliances, such a...

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

in 1989 an official policy of forming strategic alliances with other airlines. The first alliance included the Scandanavian, Aust...

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

a meeting that had been planned for three months in Britain. After he missed the meeting, he realized he would not be due in Londo...

events of 9/11. This outlines the strategy to share codes for flights so that passengers may be sold addition tickets without for ...

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

net cash flow for each year for each option, it should be understood that depreciation increases a companys operating cash flow be...

pilots, and they should have the right to protect that cockpit with a firearm" (Burns, 2002, PG). The Airline Pilots Association,...

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

left the airline industry financially devastated, with airlines losing $8 billion last year alone, according to the Air Transport ...

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

the frequency of unexpected accidents or incidences, such as type blowouts and incidences of air range in passengers. Knowing the ...

if the employees are happy and content, that happiness and contentment will trickle down to the customers. This is in direct contr...

is the web address, or URL. In line with any marketing theory before a consumer can use a service or buy a product they need to kn...

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

(and still knows) how to keep their employees happy. Rather than focusing on customer service, SWAs motto is employee first. The b...

must still beef up its reward program with a demonstrable return on investment. This involves better customer targeting. T...

?50 billion (US $98.5 billion) was made by a consortium which was led by The Royal Bank of Scotland (Investment Dealers Digest, 20...

but altering the destination did. London and Milan are listed as destination cities of all three airlines and the assessment was ...

in the triple constraints these can impact greatly on the baseline of a project. Cost is a major issue, projects need to come in o...

fuel surcharges and look for ways increasing income, such as charging for checked luggage. Southwest are managing this financial r...

airline which was bureaucratic and unfriendly. The main rival was that of All Nippon Airways (ANA) which was perceived in a more p...