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Essays 361 - 390

Research and 'Voice of the Market'

learning about the customers of competitors and what competitors are doing to gain market share. The voice of the customer simpl...

Apollo Group Inc; Statistical Test the Share Price Data

below and then stay there of period of thirty days. That being said it is time to give out our hypothesis for this test. We will m...

Retaining Human Capital

of commitment when they know what is going in the company (Risher, 2007). Similarly, DeMarco (2007) also substantiates the importa...

Mueller's Spaghetti® Marketing

the brands it has sold off to others. It was not another food company that bought the Muellers brand, however, but New York Unive...

Case Studies: Caterpillar And Harley-Davidson

burst. The world went into a serious recession. To compound this event, the company suffered a 205-day strike by UAW workers (Bart...

Redplato Fiscal Analysis

Sales Between 1990 and 2004, market share for Redplato has averaged between 38 and 68 percent. IV. Recent Thing Tank Marketing S...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Effective Recruitment and Retention

This HRM paper is presented as a set of answers to questions posed by the student. The questions include recruitment strategies fo...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Employers Monitoring Computer Use

There is no single comprehensive law that covers employee privacy rights or what types of privacy an employee should expect. Due t...

One Corporate Health Program for Employees

Improving the health of employees is a valuable endeavor because the healthier they are the more productive they are. Johnson & Jo...

Lane v. Franks 2014

In 2006, Lane fired an employee because she never came to work and refused to do so. She sued. Lane was fired and filed a lawsuit....

IPO Investment

of the risk reward equation (Nellis and Parker, 2006). In the past this asymmetry has been assessed as one of the main reasons for...

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Why Invest in International Markets?

the spread of investment some investments may perform poorly, but others may compensate for this with growth. This is the concept ...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

Types of Employee Behaviors

(Jex, 2002). It is a positive contribution. Counterproductive behavior is defined as employee behavior that runs counter to the or...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

The Problem with British Airways

can extrapolate the employee relations is the way in which this relationship takes place. Gospel and Palmer also note that there ...

The Marketing and Distribution of Red Bull

place in private, and the attempted on an invitation-only basis, but are then used in marketing, may be televised as seen with the...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

The Impact of Changing Credit Rating on Equity Prices

the measures are not a precise measure of the risk of default that a firm presents, but they are used as a standardised measure ag...

Company Profile - Embraer

share of the aircraft design and manufacturing market, but still faces competition from major United States corporations such as B...

A Comparison Between Google and Bing

any computer related business, it would take a lot to surpass Google. However, it should be noted that Bing has some things that G...

Reflection on Experiences as a Marketing Intern

Neal full responsibility for the marketing activities in the period of the internship (23rd May - 18th June). A number of differ...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Marris Growth Model

make an investment in order to realize a profit, desiring the value of the capital invested in the firm to increase. Shareholders ...

SAMPLE EMPLOYEE MEMOS

Examples of staff memos regarding employee resignations, terminations, transfers and promotions....

SAMPLE EMPLOYEE HANDBOOK -- GENPSYCH

Provides an example of the beginning of an employee handbook....