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Essays 331 - 360

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Ahmed, Satrapi/Growing up Female in the Islamic World

through her father that Ahmed first becomes aware of the conflicting political forces that shape her world, as he is hemmed in on ...

Othello and Gender Roles

rebellious for "she chose the man who she wanted to marry and felt it unnecessary that her father intervene in their relationship....

Identity Issues and Gender

of philosophy, identity is a concept that goes rather deep. It relates not only to who a person is--his or her ethnicity, history,...

Information Technology Design and Gender Bias

including illiterates, but the emphasis shift to what it terms the I-methodology. The I-methodology was able to take the i...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Race and Gender As Social Life Influences

456). Boas stated that "The physical inferiority of the Negro race, if it exists at all, is insignificant when compared to the wi...

Money and Erhardt Theories on Gender

and Erhardt studied a group of girls who had been wrongly identified as boys at birth, and originally raised as boys. They stated ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Gender in Beowulf

readers know that despite her monstrousness, Grendels mother is considered to be human (Porter). When Grendel enters the mead-ha...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Gender Narrative in "Midnight's Children"

Consider: "So gradually Doctor Aziz came to have a picture of Naseem in his mind, a badly fitting collage of her severally inspect...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Gender/Sexuality in 6 Films

the others, feels compelled to protect this young bit of innocence and humanity at all costs. The symbolic way that the child co...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Analyzing World Cultures and Gender Issues

much of her research on the importance of masculinity in Palestine, and how the Israeli occupation of their homeland has shaped th...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...