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Essays 31 - 60

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

New Product Should Mars Introduction by Mars

Adams, Russell Stover, Kraft, and Brach & Brock" (U.S. Dept. of Agriculture, 2004). Together they hold about a 20 percent market s...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Cutting Edge Golf Carts Business Plan

has never been done before. Presumably the company principals are young, innovative and entrepreneurial and will put in the time n...

An Avon Analysis

a foot in the door in China (Colbert, 2005). China has banned direct selling (because many consumers there find it difficult to te...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Apple Inc. SWOT

Operating System market share has risen each month in seven of the last eleven months (Information Week, 2009). Sales for computer...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

New Supermarket Product Line Developed

of the market, compared to Sainsburys 15.8% and Tescos 22.5% in October 2002 (Harrington, 2002). However, out of these top three i...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

A Church and Dwight Business Analysis

In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...

A Frigidaire Profile

in 1923, soda fountain equipment in 1924, milk coolers in 1927 and drinking water coolers that same year ("Frigidaire Historical,"...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Stainless Steel Studios Inc.; SWOT Analysis

will always be a high level of dependence on key personnel within the company. They are needed in order to undertake the developme...

LVMH Group

To consider the company a SWOT analysis can be used. 2. SWOT Analysis of LVMH The LVMH group has a large number of strengths. Th...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Hewlett Packard

the market. This sums up the strategy of a company which wishes to be a leader rather than a second mover in...

A Business Development Case Study

cars in year 4. This is a luxury market, and therefore less price sensitive, whilst it is good to keep car stocks to a minimum thi...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Strategic Recommendation for British Telecom

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

Strategic Examination and Recommendations for THL

well as tourism companies needing to adapt to meet the changing needs and desires, such as the desire for new experiences, as well...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

External Analysis; Johnson and Johnson

be effective new entrants. In pharmaceutical related industries there are high startup costs, research and development can be cost...