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Essays 271 - 300

Analysis of the Great Depression of 1929

In four pages this paper argues that the Great Depression of 1929 was inevitable in a consideration of domestic and global economi...

Economic Changes, Internationalism, and Capitalism

In eight pages three texts are used in order to examine the primary points involving an examination of changing world economics an...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Global Influences and Sony

The writer looks at the multinational corporation; Sony, and the different global environments in which it competes. The various m...

Tayeb Salih and Waguih Ghali

Season of Migration to the North is about a man named Effendi who has made his way back to his small village in the Sudan after ne...

The Sultan Center at a Potential Takeover Target for Wal-Mart

a difficult strategy, as growth by acquisition requires capital expenditure in order to acquire the target company, with many addi...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

Albertson's: Expansion Globally

ability to grow with an expanded international expertise. It will also want to explore internal cultural change and diversity issu...

Strengths of a Major Supermarket

upgrade their technology. The company has a strong leadership team. These characteristics are needed for both the domestic and gl...

Improving Corporate Governance and Supervision in New Zealand

ensuring that the board and the audit committee are independency (Bell Gully, 2010). The code sets out the best practices in a t...

The Economy of Saudi Arabia

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

Beer and Circus by Murray Sperber

nations universities, in order to stay viable financially, have placed undue emphasis on their sports programs, utilizing a perspe...

A&W

with the use of tray boys (A&W, 2006). In 1922 Roy Allen took on a partner; Frank Wright, it was using the initial of their surn...

Madcap CraftBrew and Bottleworks: Zebra Beer Continued

the individual retail customer that the company needs to focus on in its effort to increase sales to a sustainable level. T...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...