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Essays 361 - 390

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Global Citizen/Global Citizenship

and Seneca all promoting universal laws and in 90 A.D., Epictetus said "Consider who you are: to begin with, you are a human being...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Global Supply Chain Establishment and Decision Making

moved; how quickly each shipment is needed; and what types of infrastructure exists in remote locations throughout the world. Eac...

Community Stability, Global Warming and East Washington State

to use certain lands for planting or harvesting crops (Anonymous, 2004). Furthermore, about one-sixth of the total cost would come...

Globalism, Technology, Capitalism, and Sport

transnational, those that promote the American way of life and "transmit American popular culture" across the globe (Keys, 2000). ...

Global Warming

much carbon dioxide. But, in one article it is interestingly uncovered that a new source of global warming may be a serious culpri...

Collective Action Problem Global Warming

one of the top three biggest environmental health problems in the world because of the way it has altered seasonal weather to the ...

Workforce and Compensation Trends

in all developed nations. In summary workforce trends are identified as increasing diversity, sustainability, competing globally ...

The Way Global Influences Impact on Organizational Structures and Processes in UK Firms

is a strict hierarchal power structure and power is delegated from the top of the hierarchy downwards with different levels of aut...

Being a Citizen of the World

in promoting global or worldwide rights for more than 60 years. On December 10, 1948, the United Nations adopted The Universal Dec...

Climate Change

change in the ozone due to emissions of various chemicals (Nodvin and Vranes). B. Humans are not causing global warming, it is jus...

Organizational Systems and Structures within Global Firms

of the development and size as well as related to the type of buosness that is undertaken. Structure is defied by the dictionary a...