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ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

the global market outside the U.S." (Flannery, 2004; p. 51). Habanos primary international focus at present is, of course, China....

some areas were delivery and collection will cost more than any potential profits, this has lead to some level of protection in or...

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

area is attractive to tourists for several reasons, in the winter the temperature averages between seventy-seven and eighty-two de...

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

are those whose primary income is from cattle ranching. The average age is 51, and "26 percent hold a college degree. They have ...

now trailing in third behind Europe. Part of the reason for the smaller company sizes in Japan has been the pattern of consolidati...

once a month for the "The Toyota Extreme Superbull Bullriding Series", the level of attendance it at roughly two thirds of the ful...

both of these branches of economics during the decision process" (McGuigan, Moyer & Harris, 2002, p. 5). An example lies in apply...

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

individuals that are to be accredited and then given an identification card. There is also income input from a second market. This...

implies a degree of managerial control and risk on the part of the provider" (firmbuilder.com, 2005). This indicates how and why ...

When we consider the range of stakeholders some can be seen more direct than others. Stakeholders are those who have an interest i...

positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is ...

Japanese Toyota Fore Runner and the Japanese Nissan Pathfinder are leading the pack in sales. Even though General Motors Corpora...

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

to pressure they undertook to dispose the oil rig on land, which they knew and was later proved to be both more costly and more da...

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...

or may not are becoming more diverse in the industry the concept of diversification is what is appealing to consumers (Franklin, 2...

cost thousands of US jobs. None of those unions has been as successful as the Teamsters, however (No truck with free trade; NAFTA...

to be applied as appropriate" (Should Agricultural Subsidies Be Abolished, 2002). Others against government subsidies sit...