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The more economical brands tend to appeal to consumers when the entire economy is in a downturn as it currently is. The low-fat b...

question for this paper will therefore be if and why the phenomenon of regulatory capture has occurred in the Indian telecommunica...

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

demand, however this will also be at a more mature stage of the lifecycle of the products. As such this with this strategy there m...

benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by t...

is that for all its innovation in retail, Wal-Marts ethical base needs to be strengthened. Positive Aspects Formerly the wo...

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

such as mobile or cellular telephones and lap top computers, as well as being internet users. We may also want to target early ado...

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

or may not have a market, home health care is a service that always has a market of some size. The business is a proven one, one ...

agents have fallen on rather hard times in the last years of the 1990s. As organizations began downsizing in the late 1980s and c...

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

are those whose primary income is from cattle ranching. The average age is 51, and "26 percent hold a college degree. They have ...

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

area is attractive to tourists for several reasons, in the winter the temperature averages between seventy-seven and eighty-two de...

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

some areas were delivery and collection will cost more than any potential profits, this has lead to some level of protection in or...

e-commerce, this is as high as 91% in the UK and 95% in the US (Hobley, 2001). This demonstrates a massive growth in the use of th...

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

a new customer when compared to the cost of keeping an existing customer (Thompson, 1998; 29).It is also necessary that the provis...

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

income" (Helms, 2001). The policy was established during WWII at a time when providing health care to workers was relatively inex...

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...