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Essays 61 - 90

Higher Education, Affordability, and Community Colleges

This research paper/essay discusses the fact that obtaining a post-secondary degree of some nature is a requirement in today's job...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Opening IHOP in Germany

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Sustainability Strategy at Wal-Mart

the companys own bottom line. For example, a short-term goal in logistics has been the target to obtain a 25% increase in fuel eff...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Case Analysis of Fax International

begin deregulation of the telecommunications market. At the same time, the United States and Japan have negotiated an agreement k...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

WHY THE U.S. JOINED WORLD WAR I

1917. The overt, and simple, explanation for Americas entry into the European conflict was the May, 1915 sinking of the Bri...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...