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Essays 451 - 480

How And Why Companies Benefit From Customers Breaking Rules

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...

The Ritz-Carlton

to impact on the mass market providers rather than the upper market providers where demand is not as sensitive to economic conditi...

Aspen Technology Inc Case Study

fees over the period of the license which complies with the matching concept in accounting. It may be argued that there was an imp...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Rainforest and Ecotourism

how many hotel rooms can be built, this hotel doesnt have that luxury. The more guests that stay at the hotel, the more likely try...

Two Studies of Information Technology

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

Gift Giving in Homer's Odyssey

he will gild her horns as part of the sacrifice (Homer). Such sacrifices were meant as "gifts" to the gods, which were designed to...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Key Customer Account Programs - Challenges for Implementation and Maintenance

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

Brainstorm Café; Executive Summary

sold. The caf? will have its own in house bakery providing the food so that there is the assurance a constant provision of fresh, ...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Typology Theories and Studies on Tourism Motivation

also inclusive environments (Lew, 1987). The nature human interface also has separate subdivisions, such as the observational site...

Two Narratives on Autonomy and Fate

men see as hostility is in fact only the normal progression of the natural world. At first, they assume that that it is some consc...

'Dinner Guest Me' by Langston Hughes

reflect an attitude of equality instead of segregation between blacks and whites; however, inasmuch as much as humanity has succes...

Fictional Hotel's Problems and Solutions

are the basic ingredients to a successful budget? What are the building blocks, so to speak? Narrowing this down, in the example ...

Individuality According to Ernest Hemingway and Albert Camus

what dull or even dim-witted character," as from the start, he is passive and seemingly uncaring (Griem 95). It is clear that he c...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

2 Interpretations of Gender in Islam

come from western society and not conform to the lifestyle of the Muslims there. Not wearing veils was seen as immoral (1969). If ...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Are Male or Female Vampires More Romantic?

In five pages this comparative analysis evaluates whether male or female vampires are more romantic in a consideration of females ...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

Improvement of Guest Relations Business Memo

A business memorandum consisting of seven pages suggests methods of improving a hospital's guest relations program in order to mai...

Identity Quest of Odysseus in 'The Odyssey' by Homer

was also a master of trickery. Odysseus would often hesitate before taking action. This was not out of cowardice. It was his way...

Overview of Modernism in Literature

In five pages literary modernism is defined and then illustrated in such works as James Joyce's 'The Dead' from Dubliners, 'The G...

Nathaniel Hawthorne's Short Stories and the Theme of Temptation

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

Guest Room Renovation Report

In five pages this paper is formatted as a junior hotel manager's memo to the vice president discussing guest room renovation upgr...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...