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HOT COFFEE, MCDONALD'S AND ETHICS

will burn if they drink it too fast, and the best way to ensure they wont be injured is to wait for the coffee to cool a little. T...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

A Look at Two Frivolous Legal Cases in the Media

but the true facts reveal McDonalds true colors and why this elderly woman received such a large award. The facts of the case are ...

The Caux Round Table Principle Of Ethics

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

McDonald's and Starbucks Coffee

The shop "was messy, the service was poor, and the coffee was average" (Kachra and Crossan, 1997; p. 1) - the absolute opposite of...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

The importance of coffee in social culture in the US

This paper looks at the relationship between coffee consumption and American cultural ideology. The writer explores coffee's histo...

Assessing Five Coffee House Websites

with customers concerning the companys own products, its values including his commitment to customers. There is also an online sto...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

Tort Reform and HBO's Hot Coffee

had to undergo numerous skin grafts and almost died because McDonalds was serving coffee at absurdly high temperatures ("Synopsis,...

Hot Cocktails Business Report

differentiation. For customers that are used to a more conservative approach there arte the drinks, such as coffee tea and hot cho...

Consumer behaviour, coffee and culture.

This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at t...

Fair Trade

that it requires local people to adjust to its way of doing things - such as operating with a high degree of mechanization - and i...

IS MCDONALD'S CORP. ETHICAL?

to hiring diverse employees - but at the cost of satisfying the buying public. What is the truth here? Like all major corpo...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

McDonald's SWOT Analysis

difference in how and where people eat a meal, grab a cup of coffee or snack and changed their interior designs (Abelson, 2006; Go...

Currency Risk Management at McDonald's

and deal in the commodities that the company uses, such as orange juice. Mr. Pfaucht explains that he has to fully understa...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

McDonald's Adjusts for Foreign Countries

As McDonald's expanded into more and more foreign markets, they found that they had to change their operational procedures, more s...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

Fast-Food Global Expansion

another conflict insofar as the people really did not know which were kosher and which were not. It was the local Rabbinate that...

The Practice of Supply Chain Management and Logistics Management at McDonald's

the consistency and qualities of the inputs are also key to the delivery of this experience. The sale of food and beverage items...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Business Ethics and Policy

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...