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Essays 61 - 90

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

2001 through 2005 Financial Performance of Microsoft

27.9 38.1 22.2 26.60 Price/Sales Ratio 16.1 10.7 8.7 8.5 6.8 6.16 Price/Book Value 8.3 5.6 4.5 4.2 5.5 5.91 Current Ratio 3.56 3.8...

A Strategy For Google

This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and op...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...

WordPerfect vs. MS Word

a web page can be automatically formatted to a particular style. Of course, WordPerfect still operates on the "document" format a...

A Software Advertisement Analysis

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

China and Microsoft

revealed that Microsofts Foxpro by far led its class of software programs in the PRC, accounting for 65 percent of its class. Thi...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

History and Financial Position of Microsoft

the company, its marketing abilities and finances. Through this paper, well try to prove that despite the challenges the company h...

Corporate Comparison of Microsoft and Kodak

other areas. Keeping this in mind, one would automatically surmise that without effective leadership, organizational performance ...

Microsoft's Handling of Its Antitrust Lawsuit

In six pages this paper discusses how Microsoft CEO Bill Gates handled the antitrust lawsuit against the company in an analysis of...

Microsoft's Court Ordered Breakup

In seven pages this paper discusses the court ordered 2000 breakup of Microsoft and the company's counterattack. Seven sources ar...

Gates How Microsoft's Mogul Reinvented an Industry by Stephen Manes and Paul Andrews

as they did writing about Gates (Blankenborn, 1993; Manes and Andrews, 1993). Despite the focus mainly on Gates years with Micros...

Microsoft's Operating Systems Dominance and the Emergence of Linux

According to one author, the clash between Microsoft and Linux is mainly a clash of ideals -- while Linux supporters claim that mo...

Microsoft's Performance

The company appeared to be very successful, but with success comes resentment and the well known anti-trust case that took place w...

Viruses and Microsoft's Susceptibility

networks are closed so that no outside commands can usurp the original. Windows is kinder and gentler and as a result its open doo...

Microsoft's Organizational Design

In seven pages this report discusses the organizational design and functional parameters that are in place within the Microsoft Co...

Microsoft's Monopoly Label

In five pages this paper discusses the monopoly labeling Microsoft has received as a result of the antitrust case and the company'...

Potential and Impact of Microsoft's Windows XP

standard, which was not a feature in the previous system, while providing improved security (Anonymous, 2002). Summarizing the maj...

Qualifications for Microsoft Certified Solution Developer and Microsoft Certified Systems Engineer

recent survey that where an individual had both the qualification, and this was accompanied by between three and nine years of exp...

Microsoft's Decision to Offer Multiple Internet Browser Options with Windows 7

presence ion the market. One Microsoft themselves may been arguing that despite spending such a large amount of development they ...

Microsoft Office 2003 and Microsoft Office 2007

of documents and the ability to reorganize them with a click and drag process. There is an enhanced provision of office themes, an...

Microsoft's Bid To Buy Yahoo!

clearly represents the best way to deliver maximum value to our respective shareholders" (TelecomWeb News Digest, 2008, p. NA). Th...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...