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Toyota and Lexus Marketing

1995; Szymanski et al, 1983). Alternatively a highly differentiated approach where there are not only separate images, but there a...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Contextual Issues for a Research Plan

up 70% of the staff. This will be supported with two administration staff, would be within the organization for the last 10 years,...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Decisions Influencing Home Ownership

demand the process for the homes on the market has also increased and constrained the buyers in terms of affordability (Nellis and...

Diversity and Communication - Two Case Study Proposals

The writer presents to proposals for research to assess the way that an organizations and its communication strategy is impacted b...

Poverty and Social Work - Research Principles and Proposal

variable is that which is changed by the independent variable. For example, suppose one wanted to determine the impact of light on...

A Suitable Research Design for Human Resource Management Studies

that problem the exploratory approach can be very useful (Saunders et al, 2000). This is an approach that looks at gathering the b...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Impact of Audits on Accident Rates in Hong Kong/A Research Proposal

for all industries the rate is only 17.7 accidents per 1,000 workers (LegCo Panel on Manpower, 2004). The improvement should not...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Research Proposal on a Community Homeless Drop In Center

on the way this can be achieved without alienating the local communities. 3. The reseach questions Exploratory reseach may have ...

Mead Case Study Answers

MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...

Research Study Proposal on Christian Parenting

Ostensibly, the Pardoner is a man of God. However, in the prologue to his tale, the Pardoner goes to great pains to elucidate his ...

Role of Customer Relationship Marketing

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

A Research Proposal for Transition Into E-Commerce

looking for ways to increase turnover and profit and increase competitive advantage. E-commerce has been seen as a tool that may e...

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Education Gender Inequities Proposal

male (NEA, 2001). That is a vast discrepancy and one children are certainly aware of. Recent studies have shown that teachers ten...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Pain Requirements of Cognitive-Impasired Nursing Home Residents

expressing his or her misery. Such caregivers may have experienced patients who are as likely to cry out, thrash around, or simply...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Saudi Arabia and Apple Computers

of extremely successful computers, which brought its U.S. market share back up to 10%. Overseas, it has maintained dominance, howe...

Charitable Donations and Honesty Research

- Setting the Scene This proposal involves the study of the ethical response of the charitable reaction among varying socioeconom...

Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted...

The 'Turbulence' Aircraft Insurance 'Rolls With'

In this paper consisting of 5 pages a comparative analysis of insurance companies within the aircraft industry in terms of the mar...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...