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Essays 151 - 180

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Training in the Hospitality Industry and its Importance to Health and Safety

will include details on how the tasks should be undertaken, any queries that arise, health and safety information and a range of o...

Hospitality and Travel Industries and the Effect of Gas Prices

have transportation costs, it means a 23% (Kirchhoff & Healey, 2005, p.1B) increase in the food, beverage and consumer products in...

Application of Sectoral Determination 14: Hospitality Sector

The writer looks at the working conditions which will be applied under South African law to employees of a small guest house. Iss...

Educational Issues in Two-Year Colleges with Regard to the Hospitality Industry

national organization called FairTest, a criterion-referenced test is used to measure how well a student has "learned a specific b...

Jesus Taught About Love, Compassion, Justice, Hospitality, Hope

way to be part of the community.3 Each person had a role - the host would extend a graceful welcome to the guest and the guest wou...

Article 'Academic Credibility and the Hospitality Curriculum: The Image Problem' Theoretically Analyzed

He writes that those promoting the need for greater emphasis in liberal arts fail to recognize that study of the hospitality indus...

Hospitality Industry and HRM

management practices at this hotel chain. Lacking any kind of experience left executives, including the human resource director, w...

Providing Service in the Hospitality Industry - A Case Study of a Gordon Ramsay Restaurant

opened by the now well known TV personality and chef, before he become well known. Before opening this restaurant Gordon train...

Case Study on Hospitality Training

In fourteen pages this pape presents a hotel chain case study that considers the significance of a training program in increasing ...

Hospitality Industry and Strategic Operations

In twelve pages this paper discusses hotel expansion in a consideration of such strategic approaches as configuration, location, o...

Risks Faced by the Hospitality Industry in Venezuela

Venezuelan situation is that the risk is already known and it is not a matter of assessing changes in policy, but how existing pol...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...