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Essays 421 - 450

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

The Basic Elements of Labor Economics

the Y axis shows the price and the X axis the level of demand, this would result in a downward sloping line. When considering the ...

Change at Nissan

change is likely to see resistance and the potential for failure increases. It is only when resistance to changes overcome that a ...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Influences and Management of Change in the Commercial Environment

The writer answers a set of questions which have been asked by the student. The paper concerns the identification of influences th...

Risks and Opportunities in Public Health Provision

will have suitable clothing compared to areas that are not acclimatised that the lower temperatures (Sanders, 2010). Where severe ...

Why a Change May Fail

refers to this as unfreezing as it is aimed at unfreezing the attitudes of the employees and prepares them for change (Huczynski a...

Forces Driving Change in Colleges

form of inertia wherein principals become comfortable with the way things are. An institution of higher education is a unique or...

Change at a Community College

to work towards the goals by implementing the plans themselves. Challenges include: How to change everyones mindset regarding ener...

An American View of Dying and Death

that many adults have to being placed in nursing care (Ciechanowski et al, 2004). The degree of social isolation along with depen...

Six Images for Change

nurturer. Sharif (2010) takes this further and brings in the type of change such as intended change, partially intended, and unint...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Literature Useful in a Review Assessing Influences on Change during a Recession

needs to be undertaken in a rapid manner. Furthermore, in many cases the changes may need to create significant changes to the org...

Management Approaches to Crisis

organisation has a crisis management plan (CMP) in place. On paper it was noted that the plan good and in simulations the plan hav...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...