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Essays 901 - 930

Market Demand Forecasting and Marketing Simulation I

worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have be...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Sunburst Hotels and ERP

making the transition to an independent company less dramatic with the use fo familiar systems. As a new company there is also t...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Challenges for Employers in the Hotel Industry

Two articles looking at different issues associated with employing workers in the hospitality industry are examined. The first ar...


Woodrow Wilson said, "If you want to make enemies, try to change something." Anyone who has been responsible for making changes in...

USPS Analysis

This report discusses a number of issues about the post office. It begins by identifying the two Congressional Acts that establish...

Implementing and Managing Innovation

paper is to examine some of the relevant theories concerning these issues, consider the way they may apply in real life situations...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

The Change Of Long-Lasting Relationships

entire union rests upon whether or not she has an abortion. Something as life-altering as aborting a baby - especially in an era ...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Kotter's Eight Stages Of Change

practices carry through in the next three stages. The last stage fully incorporates the changes in the organizational culture, in ...

Implementing Change in Southwest

passengers have to queue. If this is not how quarter of those who failed to gain the earliest boarding group card are likely to be...

Chaos Theory in Organization Development

words are complex and dynamic, so complex and so dynamic, in fact, as to appear chaotic" (Overman, 1996; 487). Therefore, it is an...

Out In The Redwoods/An Oral History

spent the first part of this life trying to conform. At the age of 32, he was still not openly gay. He said, "For me, coming out, ...

NASCAR, RULES CHANGES AND COSTS

Track-specific cars will be things of the past, and crews wont be able to fool around with car bodies or aerodynamics (DiPrimio, 2...

Human Resources Now And In The Future

strategies" (Greer, 2001). HRVS (2007) carried this thought further when it wrote: "Every organization begins with a mission or re...

GLOBAL TECH AND CHANGE MANAGEMENT

but how to build on the foundation that was created in the 1970s, and how to play on the companys brand identity and longevity. Th...

Impact of Women in Law Enforcement

they approach law enforcement less as "control through authority" but more like performing a public service (Wells and Alt 105). ...

JetBlue; A Transformed Organization

unable to get to gates, passengers were stuck on aircraft and the entire fleet had to be grounded for three days. These were probl...

CHANGE MANAGEMENT, TATA AND DISCUSSION

zone and it takes a lot to get them to move from it. The problem with much of the change management philosophy is that it doesnt t...

Technology and Changes in American Culture

were large multi-branched entities and several generations typically lived under one roof. This was, in fact, a necessity in thes...

JIT And Change

attacking any fundamental problems in the process that do not add value, establishing systems that will identify any problems, al...

Technological Change: Anthropological, Sociological, and Psychological Perspectives

example, is bypassed in favor of a machine to human interface. While the teacher is still involved in the classroom, that involve...

Technochange

mergers and acquisitions organisational changes fail at a rate of 29%, reengineering is higher at 30% and quality improvement a fa...

Students Are Consumers, Colleges Are Businesses

where and how they acquire higher education is both grand and far-reaching; that universities are feeling the financial pinch of s...