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Essays 811 - 840

COMPETITION, PRODUCT LIFE CYCLE AND CIGARETTES

early 1970s, the Marlboro Man continued to dominate advertising; his weather-beaten visage creating a vision of virility and rugge...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Repositioning Harpers Bazaar

the product, the features it offers, the use of brand names, the sizes packaging and presentation. In repositioning the magazine i...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

PRICE DISCRIMINATION AND THE AIRLINE INDUSTRY

2007). After analyzing the costs and markets, the authors came to the conclusion that there was more of a monopoly effect in the a...

ALCOA - AN OVERVIEW

necessary to produce the aluminum. For Alcoa specifically, the company has seen increasing indebtedness during the past f...

TasteeFruit Company Case Study

is only if the causes of negative variances are known and understood that the employees are empowered to help control costs. The...

DYNAMIC PRICING AND AIRLINES

a date of expiration for the seats (once the airline flies, if a seat is empty, it stays empty). Furthermore, capacity is fixed in...

Free Markets and Sustainability

individuals can and do own companies and have the freedom to buy and sell (Hunter, 2003). The goal of these individuals is to ope...

Monsanto as a Global Company

good ideas but failing to capitalize on those ideas. It would prove to be quite sound, however, and even visionary. In order to ...

Wal-Mart and Low Prices

The article discusses a little more regarding the profit numbers, and then illustrates that the year of 2008 was a year where cons...

Chapters 5 and 6

the males in the REACH study than in the females." Taken together, had these hypotheses been supported then it would be exp...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Apple Computers

over to Mac systems, the ability of Intel chips to be used in iMacs has also helped the movement as well as the increasing realisa...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Venture Capital Valuation Case

return P/E ratio (a) 20 Net income at 5 years (b) 5,000,000 Total projected capitalisation at year 5 (c) (a x b) 100,000,000 Initi...

Abortion/A Catholic Perspective

of accountability, is at the root of the moral morass over the issue of abortion. The following discussion, which is founded on ...

Ben & Jerry's From a Microeconomics Perspective

every day!" ("Ben & Jerrys"). It also is a good corporate citizen: "Long considered one of the countrys most socially conscious co...

Role of Faith/Cry, the Beloved Country

of Western superiority, is the only correct view. By this novels end, it is clear that what Price calls "faith" is rather cultur...

Are Fuel Prices Correlated with Elections

higher due to inflation. There are many tests we can undertake using this data, but for the comparison of data sets to asses if t...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Price of Change/Global Warming

automobile since its invention. However, not only is gasoline a non-renewable resource, but it now appears that it has a potential...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Evaluating Modern America's Oligopolies

focus of the investigation is on price competition in oligopolistic industries. White & McCracken (2006) reports on GM and other...

4Ps's of Toshiba's Tablet Personal Computer

Microsoft Tablet operating system designed fore this new generation of computers, the current version being Windows XP Professiona...

Pricing and Channel Development

a profitability of 5.35 percent, exceeding targets on both measures. Concepts This simulation demonstrates the critical poi...

'Flanking in a Price War' Summarized

must be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this m...

Case Study of Phil's Classic Cars

asset values we are also assuming that the depreciation of the capital assets that has taken place has resulted in the current val...

Questions on Investment Calculations Answered

C and D. The next question is to look at the returns expected from a range of portfolios. We will assume that the portfolio is equ...

Replenishment, Forecasting, Collaborative Planning, and Factory Gate Prices

will be required or even of error rates of any other items that can be measured statistically. To replenish can be defined as "...