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Essays 421 - 450

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Analysis of McDonald's Performance

Wrapper To Show Fat, Calories, Wall Street Journal, Vol. 246 Issue 88, pB1-B3, 2p This article looks at the operations of McDonald...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

The Future of McDonald's Corporation

day. If were doing a better job today than we did yesterday, providing them the great service, quality, cleanliness and value, tha...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

Human Resource Management and the Effects of Company Strategic Choices

this basis of communication within the foreign workplace, HR managers have to abandon their supervisory egos in exchange for an at...

McDonald's and Its Investments

Gunn, 1997). Many would concur with that evaluation as it was a short-lived burger choice. It seem as if at the time, its rival Bu...

ADA Standards & A Local Restaurant

were secure handrails on each side of this access. The writer noted that the access on the other side of the building went up a st...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

MCDONALD'S AND PRODUCT MATRIX

kids (this is why the Ronald McDonald charities were set up, too) (Spurlock, 2005). Along those lines, McDonalds other ta...

MCDONALD'S AND ITS DISTRIBUTION SYSTEMS

of drive-through. The drive-through, especially, is parent-friendly - the last thing a parent with two or three toddlers wants to ...

The Caux Round Table Principle Of Ethics

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

IS MCDONALD'S CORP. ETHICAL?

to hiring diverse employees - but at the cost of satisfying the buying public. What is the truth here? Like all major corpo...

Country Joe McDonald: “I Feel Like I’m Fixin’ to Die Rag”

in Vietnam, but rather than get out of it, its going to call on young Americans to save the day. We see this today, where instead ...

ACCOUNTING CYCLE OF MCDONALD'S CORP.

This 3-page paper goes through the steps of an accounting cycle using McDonald's purchase of potatoes. Bibliography lists 1 source...

Ethnography Project/Working at McDonald's

stated corporate culture. The official McDonalds corporate culture The official underlying ethos of McDonalds management is a vi...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Background and a Project at McDonalds

the global social concerns have seen the increased use of corporate social responsibility polices, from the use of bio- diesel in ...

Impact of Information and Knowledge at McDonalds

a member do staff would take orders from customers as they came in. The services appeared to be efficient as there were never more...

McDonalds and Burger King

Question 2 Looking at the higher level of variety that was seen in the Burger King product compared to the McDonalds product this...

Supply and Demand Economics

the equation remains constant then the demand will increase to 25,000, so in pence we can then reduce this to 100 = 25,000 or 1Pn-...

Supply and Demand Questions

fewer seats. Where there is a stable supply of seats, as seen with the airline industry where there is modest growth and demand ...

Supply and Demand for Coca-Cola Products

demand, this may be with less bought, or in the case of a product where there are numerous competitors and substitutes a shift to ...

Strategic Performance Measurement for Purchasing and Supply

chose a diverse range of companies that could be used as sources data, the choice was of fifteen companies all that were in the fo...

Academic Article Publishing Suitability

In seven pages this student supplied case study assesses an academic article's suitability for journal publishing....

Student Submitted Case Study on Tendered Proposal Reviewing

In five pages this paper examines a security contract proposal tendering as reviewed by the NRC company in this student supplied c...