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Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Human Nature - The Philosophical Perspective

view is that the appetite for wisdom is the most noble of the possible forces that can drive humanity, and as such, the one which ...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

The Role of Law

system such as due to the cost. However, the law may also have a positive influence; it may support social changes which are neede...

The Positive Results of Empowering Employees

and actions to employees, authorizing them and supporting them in those tasks (Turk, 2010, p60; Menos, 2001, p153). Spitze...

Applying Utilitarianism to an Ethical Decision

for a long period of time. It may be noted that the problem was caused by steroid use when jerry was in his 20s, and the dangers w...

Resilience of Organizations

and recover from intense stress than others; for instance, some victims of childhood abuse may develop potent antisocial behaviora...

Proposal for Research to Assess the Value of Reverse Logistics

lifecycle and what occurs to products after they are sold. Several countries have introduced legislative measures increasing the r...

Is GDP A Suitable Measure of a Countries Economic Activity?

may be calculated based on three different approaches, with reference to expenditure, with reference to income added value (Nellis...

Does The Nation State Retain The Absolute Authority Traditionally Associated With Sovereignty in the Global Environment

and absolute power in their territory with no other similar power existing. When looking at the way international organizations ...

New Imperialism and British India

Charles Cornwallis Definition: British Officer who acted as a General in the War of American Independence, and later administered...

Teaching Children the Great Commission

faith development. Stage 2 is related to children from three/four to seven/eight when they experience intuitive-projective faith. ...

The Role of the Presbyter

minister or presbyter (Sobosan, 1974, p129). The difference was merely a term or phraseology rather than the manifestation of a di...

Calculating Net Present Value and Assessing a Merger

The paper is presented in two sections. The first section looks at the concept of net present value, considering how and why it is...

Revolutionary Identity in the Works of Langston Hughes

to a revolutionary conception of identity that transcends race and ethnicity and focuses instead on the deep socially ingrained di...

The Potential of ABC Systems in the Service Sector

This 5 page paper looks at the way that the concept of activity-based costing may be applied to the service industries. The genera...

Observations of Centripetal Force

In a paper of three pages, the writer looks at the concept of circular motion in physics. Practical examples of centripetal force ...

Green Buildings and Sustainable Design

The built environment has a significant impact on general ecological environment, causing damage and pollution with the construct...

Tracking and Ability Grouping

to college, the general track was a regular high school education, and the vocational track emphasized learning skills, such as we...

Why Invest in International Markets?

the spread of investment some investments may perform poorly, but others may compensate for this with growth. This is the concept ...

Realism and Liberalism in International Relations

International Relations is a topic which comes under the broader heading of political science, but is the subject really a science...

Cogntive and Developmental Psychology

This paper has several sections beginning with an explanation two subfields-cognitive psychology and developmental psychology. The...

Go West Young Man

This paper examines the concept of manifest destiny and how it relates to key events in the westward expansion of the United state...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

Love and Self Esteen

This paper examines the concept of self-esteem and falling in love, and correlates the two. A proposed study is evaluated and spec...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

'Revolutionary' Citizenship and the American Experience

This paper considers how the modern concept of citizenship has been shaped by the American experience and also features a comparat...

Can The Coffee Trade be Fair on Farmers?

Coffee is a popular drink, with the industry worth billions of dollars. The trade relies on exports from developing nations. The ...

Trade and Assurance

In a paper of three pages, the writer looks at assurance. Concepts of assurance are used to broker equality in a fictionalized tra...

Defining MNC's

The writer looks at the concept of a multinational corporation exploring different definitions of the term with examples of MNC's...