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one was more portable and business people bought them up so they could carry their computer with them when they traveled. Compaq a...

done to rein them in. Even many business people felt that capitalism had to be saved from itself because it was an economic system...

better than most European nations at the time but took a turn for the worse as the recession of that time spread throughout the wo...

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

which at the time seemed to be quite a stretch for BMW, and quite optimistic. The plant was expanded in 2000 to give the company ...

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

In ten pages a proposed video store in a small town in Ohio is examined through a business plan that includes objectives, mission ...

This 5 page report describes a business plan for Vernon and Sons, a small start-up company that plans to employ two people full-ti...

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

merely changed in order to introduce more market forces and combat the inefficient operations of the monopoly structured industry ...

and tuition for the older children. The plan will require a new building that will be specifically designed for its purpose aimed ...

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new that has at ...

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...