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IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Analysis of IMC

4. Once the consumer is aware of and understands the brands characteristics, the advertising must, fourth, convince the consumer t...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

Overview of IMC

that has developed to aid long term relationships between suppliers and purchasers; a customer orientated approach (Kotler, 2003)....

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Information Warfare (IW) and Cyber-Terrorist Activities

The concept of information warfare is not new, it has been around for centuries, while cyber-terrorism is new. Despite this the tw...

Epicurean Concepts of 'Ataraxia' and Aristotelian Concepts of 'Human Good,' 'The Best Good,' and 'Function Argument'

positive reinforcement, for the happiest people are also those who are feeling well and living prosperous lives. These are not me...

Plato's Concept of Good Related to Buddhism's Concept of Enlightenment

the affirmative to that and other questions. Later on Socrates will ask: "And, in your opinion, do those who think that they will ...

Historical and Economic Effects of Lean Manufacturing

was that great amounts of capital were invested in parts and product that no one was certain would sell. PC manufacturers learned...

Assessing Fortitude An Operational Proposal

9 pages and 6 sources. This paper considers the concept of fortitude and the ability of hospital personnel to assess fortitude. ...

Self-Concept Maintenance

Self-esteem and self-concept have always been controversial in the fields of psychology and sociology but the self became an accep...

The Role of New Public Management (NPM)

The writer looks at the concept of NPM along with the way it has been described and assessed in a range of literature. The concep...

Tasks for a Citizenship Course

the main source of conflict in the future will be cultural. The idea is based on the concept that in the future the main clashes w...

The Utilization of Financial Concepts When Looking at the Case of Guillermo Furniture Store

investment may be assessed to determine which would have the highest and the lowest opportunity cost, so that Guillermo may maximi...

Accounting Using a Principles Based System with Supporting Concepts

This 4 page paper discuses the important of concepts in principles rather than rules based accounting system, why they are importa...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

Homeopathic Remedies and Concepts Discussed

In fifteen pages this research paper considers homeopathy in terms of history, relevant concepts, uses of remedies and their age g...

Separation between the Self and Other in Toni Morrison's Sula

This 6 page paper discusses the concept of the separation between the Self and Other, as realized by Toni Morrison in her novel Su...

Socrates, Aristotle, and Their Philosophies

In five pages this paper contrasts and compares the philosophies of Socrates and Aristotle with virtue concepts being the primary ...

The Politics and Metaphysics of Thomas Hobbes

same time that other men pursue the same desires (Hobbes 185). The development of enemies comes from this course of natural compe...

SWOT Analysis and Case Study of Video Concepts

the local market in Lexington would be too small to be able to support a local Blockbuster location. Nonetheless, Blockbuster bui...

A Textbook Synopsis, Notes on Economic Geography

Eight pages of notes relating to important concepts in a basic Economic Geography textbook. Topics are in a global perspective...

Overview of the Total Learning Textbook

presented within a climate of caring. The behaviorist approach maintains that the basic principles of learning operate acco...

Product Liability and Tort Law

lack of fasteners or screws to hold this segment in place, resulted in his injuries. Claims of product liability based on two ele...

2 Meanings of Humanities

In three pages this essay considers the general and liberal arts meanings of the humanities concept....