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Essays 511 - 540

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

Symbolism in Dickinson's 'I Am Ashamed-I Hide'

be a Bride --/ So late a Dowerless Girl -" (Dickinson 2-3). This indicates that she has nothing to offer, that she is a poor woman...

Safeway's Customer Service Improvement Project Plan

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

Management Information Systems and the Credit Card Industry

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

Overview of Internet Strategies

is a way of adding value greater than the cost of adding that value, making it different from the competition and stand out....

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Caribbean Restaurant Business Plan

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

Starbucks' Marketing

associated with affluence, and in years past it determined new store locations based in large part on per capita income within a s...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

1960s America and Pop Art

of the bright lights of consumption" (Vincent 96). The art and artists that characterize the 1960s represented not simply a diver...

Skepticism and Descartes' Cogito

questions that are not answered by the phrase "I think. Therefore I am." What if one does not think? Does that prove that he or sh...

Cogito Argument of Rene Descartes

"by posing the question in terms of relation between thinking subject, deity, and external world, Descartes made a purely epistemo...

2004 Fashion Trends Forecasting

2003). Todays designers must take into account the preferences of consumers, and must provide fashions to meet these needs....

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

Child's Point of View in Susan Hill's I Am the King of the Castle

so that when he dies, it is all the more a shock to the reader. The point of view, though it is told by an omniscient narrator is ...

Automotive Industry and Engineer Management

can become totally engrossed and mesmerized by something that amuses them or interests them or enthralls. Engineers are that way. ...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

NYC Skyscrapers' Controversy

population grew and the need for office space expanded. The growth of the city almost demanded that the tiny strip of island grow ...

Answering the Question of 'Who Am I?'

putting up a front or in other words "that part of the individuals performance which regularly functions in a general fashion to d...

Aggregation Service Accounts and Marketing

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Russki Adventures and Standardized Marketing

Crevasse and Andrei Kakov sought to market services, namely that of high-end helicopter skiing excursions. Crevasse and Kakov nee...

Organizational Culture of British Petroleum

(Anonymous, 2002), British Petroleum, now known as "BP" operates in 100 countries in six continents, runs 26,500 gasoline/petrol s...