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Essays 361 - 390

Effective Communication in a Dynamic Commercial Environment

Ccommunication is very important within any commercial environment, the writer looks at how and why it is so important, with the a...

The Decision-Making Process Involved in Using or Changing Internet Vendors

is the responsibility of the project manager to ensure that everyone involved is on the same page. All project team members shoul...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

The California Family Rights Act and Economic Issues

places a greater burden on businesses in todays environment than it did in years past before the great downsizing waves that swept...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Great Expectations by Charles Dickens and Expectations Theme

break his heart. What do you play, boy? asked Estella of myself, with the greatest disdain. Nothing but beggar my neighbour, miss....

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Target's Marketing Audit

2. Environmental Analysis 2.1 Technology The company makes use of technology in numerous ways. The development of the industry s...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

HRM and Its' Role in the Customer Triangle of Company, Employee and External Customer

or services that are provided and the processes will also be the result of the internal factors. The satisfaction of these diffe...

How And Why Pricing Affects Access

conditions may worsen and require treatment which will be more costly for the state or healthcare provider. This is unlikely to ha...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

Research Proposal; The Motivations behind Morrison’s Takeover of Safeway

the large supermarket chains in the UK differentiation alone is not enough, there also needs to be the ability to benefit from eco...

Creating the Fitness Center Information System

state-of-the-art treatment in various areas of health care, its information system for its fitness center is woefully lacking from...

Creating a Fitness Center Information System

communicates bilaterally with the parent organizations financial, quality, human resources and other common area departments. Its...

An Overview of the Expectations Surrounding the Implementation of the First Amendment

situation arising under the new constitution. Correspondingly, the original intent in framing the first amendment lay in prohibit...

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

How Restaurants Make Your Reputation

a celeb, you are still "hip," "young," and "with-it." (Espiritu PG). The Hard Rock Cafe just finished celebrating 25 years ...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

The Developing Physical Therapist

5 pages and 2 sources. This paper provides an overview of the work and educational expectations of an individual seeking a career...

Reply from Customer Service

In three pages this paper provides a sample letter addressing a customer complaint about ecommerce disclosure of personal informat...

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and...

Using a Customer Corridor to Retain Customers

Cadbury Schweppes is the case study used in this report consisting of fifteen pages in which the development of long term relation...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...