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Essays 511 - 540

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Didion, Smith and the Illusion of New York City

assume there was no problem; if she and the puppies had died, it would have made a huge impact on Smith and he would have written ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Proposal for a New Security Model Using Integrated Circuit Card Embedded with User’s Biometrics

to the appearance of the person standing in from of them. Over time the change in what is and is not accepted as identifying and t...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

New York City - Urban Planning

This 10 page paper discusses the way in which urban planning has transformed New York City since the end of the Civil War. The wri...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Environmental Analysis for the Aqualim

that there were roughly 7.4 million households in Australia in 2005 (Australia Bureau of Statistics, 2005). This indicates that th...

Law Offices Of Jeter, Jackson, Guidry, And Boyer

more clients and are very likely to lose loyal employees. They should develop a plan to deal with Brad. a. The first step is to me...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Analysis of the Telecom Corporation of New Zealand

consumer and business customers (Anonymous, 2010; Telecom Corporation, 2009). The organization has grown utilizing a strategy of...

Operating Problems That Impressive Burger

have been very popular, the result has been a dramatic increase in business, but this has resulted in a decline in the profit and ...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Project Assessment at Volkswagen of America

process allows for development of the projects with those who are proposing them heavily involved in the process that leads to the...

Women's Struggle in the Workplace

were once again going to work for their country (not for themselves). It was during this war that women started working in the arm...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

Mission, Vision and Macro Environment Assessment for s Start Up Ethnic Restaurant

also be the need to provide a high level of service. The restaurant staff will be viewed as internal customers, with the developme...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

The World Trade Organization and Appeals Criteria

What can be appealed? How does one distinguish between issues of law and issues of fact? Can factual...

"Master Harold and the Boys" - An Epilogue

sure has been some time. HALLY: About three years. Hally gets up and walks over to where Sam is sweeping. He speaks to him in a...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

A New Motivational Framework

The writer reviews motivation theory, focusing on the content and process theories, utilizing the existing knowledge to create a n...

The Cost Consequences of the New York Ban on Nurse Overtime

for example, a terrorist attack. iii. Where a nurse is involved in a ongoing medical or surgical procedure which takes the hours i...

Impact of Parts of Affordable Care Act

Their conditions range in severity from life-threatening like cancer to chronic conditions like heart disease (HealthCare.gov, 201...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

The Murder Problem in New Orleans

there is nothing to fall back on and their lives will never be the same. Everything changes and so people may break the rules of s...