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Essays 781 - 810

Environmental Issues and the Coca Cola Company

conducting assessments of our environmental performance and taking action toward continuous improvement in all that we do (Anonymo...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Sexual Images of Women in the Media

to satisfy the demand of their target market. Each of these magazines will appeal to a different sections of the female populati...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Contributing Factors to Enron's Downfall

a great deal to do with the number of external factors and affiliations which many say reveal a weakness in the competitive and ri...

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

Global Operations of Intel

In three pages this paper assesses Intel's success in international markets based upon its products and performance. Four sources...

Italy's L'Oreal Elvive and the 4 P's

consumer demand in that area at the current time. This is not yet mature market, but it is maturing, The prevailing economic condi...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Gross Domestic Product and Gross National Product

takes into account only the final product: for example, the revenue gained from selling raw materials to a manufacturer is not inc...

Marketing EZ Clean

In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...

Advertising Creativity

Perhaps the greatest argument here is that the advertising of some products tries to take us to a pleasant time in our lives, in a...

Meeting Demands by Changing Manufacturing Plants

(Rink, Roden and Fox, 1999). Even when sales begin leveling off or decreasing, the company still has alternative strategies they ...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Harvard Case 9 595 035 on Contadina Pizza and Pasta Nestlé Refrigerated Foods

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

Haagen Dazs Marketing

order to try to ascertain the way that the campaign was formulated. Campaigns need to change between the image they portra...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...

Hardware Marketed by Microsoft

case failed. Microsoft acknowledged that there were similarities between the two types of hardware, but maintained that they had b...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Singapore Advertising

of services available. Peoples lives are busier; marketers become increasingly creative in gaining consumers attention to their a...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Major Issues Relating To The Management Of A Global Corporation

they may be seen to be enveloped in the issue of to what degree and how to whether globalize or localize strategies across the dif...

Rayovac Corporation - The Rechargeable Battery Opportunity

also carried risks. Opportunities for Rayovac There was a broad and growing need and demand for batteries throughout Canada...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Plan For Small Business Going Global

them in their international stores. Able Corporation would establishes goals and objectives regarding global expansion rather th...