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is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

better suited to the needs of many consumers, rather than only to those at the low end of the market (Christensen, Bohmer and Kena...

to China, a country that supplies a great deal of textiles to the world. However, when we look at these two markets, there may b...

takes into account only the final product: for example, the revenue gained from selling raw materials to a manufacturer is not inc...

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

mid-2000s (Wall, 2001). The stakes are high in such a market therefore -- and this provides good reason for Sony to continue its w...

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

they like buying trends and how frequently they shop for purchases there. It is safe to say, however, that the main reason...

development and product enhancement. Well examine the advantages and disadvantages of each, then well examine some case studies ab...

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

and Tannenbaum, 2001). The question on everyones mind was what was in this buyout for Wachovia. First Union got a seemingly exce...

of a major storm. Thus, the watch would have another indicator to alert the owner. It would know the temperature and so would be a...

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...