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Essays 451 - 480

RADIOHEAD, THE MUSIC INDUSTRY AND THE INTERNET

albums release (Evangelista, 2000). Sales for Kid A soared and ended up at the top of the charts (Evangelista, 2000). There is li...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Can Internet Startups Save the Economy?

that burst in 2001, recent trends in information technology have been such that conditions are once again ripe for profitable inve...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Travel Industry and the Effects of the Internet

a role for the internet. Entire holidays can be booked on the internet, it is a facility that is able to provide a great deal of i...

United States' Intermediation Sectors

the process. The goals of intermediation are varied. Sometimes they involve specialization in production. For example, in the au...

Air Cargo and Impact of the Internet

with competitiveness within a global marketplace is a challenge that most encounter with a mixture of eagerness and anticipation. ...

Traditional Travel Agencies versus Internet Travel Agencies

a wider audience of potential clientele. Currently, Expedia services myriad hotels worldwide, including Radisson Hotels Worldwide...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The Impact of the Digital Ecosystem among Businesses

matter, goods are seen on the web pages of the internet and tare then sent out, where the goods are digital they can be delivered ...

Q and A on Telecommunications

("Public Switched Telephone Network," 2006). The purpose of PSTN is to route calls. It is a very simple function, but with millio...

The Music Industry

and many up and coming artists choose to have an agent represent them. The agent will help them to get work, but in exchange, they...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Advertising Analysis/3 Gaming Ads

a solid light blue background. Darker blue rises from the bottom of the screen and solidifies into the outline of a castle and a v...

Overview of Life Insurance

In twelve pages this paper discusses the life insurance industry that considers among other topics the influence of AIDS and HIV a...

Past, Present, and Future of the Brokerage and Banking Industry

In thirty pages this paper examines the importance of brokerage firms in a consideration of how banks are no longer the only 'fina...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Record Companies versus Napster Inc.

In ten pages this research paper discusses the changes being made to the record industry as a result of Internet technology and th...

Hospitality Industry and New Technology's Impact

In five pages this paper discusses how new technology especially the Internet has affected the contemporary hospitality industry. ...

Music Industry Protection and Copyright Laws

In a paper consisting of seven pages the ways in which Internet downloading of songs have impacted the music industry are examined...

The Origins and Evolution of Commercial Banking

This paper presents an in-depth look at the commercial banking. The author provides a history of banking from its beginnings in 1...

GE's Future

In five pages General Electric PLC is examined in a recent history overview that also includes future growth recommendations along...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Corruption of Business Through the Computer Security Endangerment of Internet Hacking

is practically nothing that computers do not influence in one manner or another, which has caused society to render itself depende...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...