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Essays 451 - 480

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Travel Industry and the Effects of the Internet

a role for the internet. Entire holidays can be booked on the internet, it is a facility that is able to provide a great deal of i...

Global Mobile Phone Industry Overview

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Advertising Industry Changes

the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...

Q and A on Telecommunications

("Public Switched Telephone Network," 2006). The purpose of PSTN is to route calls. It is a very simple function, but with millio...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The Impact of the Digital Ecosystem among Businesses

matter, goods are seen on the web pages of the internet and tare then sent out, where the goods are digital they can be delivered ...

The Music Industry

and many up and coming artists choose to have an agent represent them. The agent will help them to get work, but in exchange, they...

Establishing a Caribbean Tour Operation

in weddings and honeymoons (Probasco, 2004).The value is not only in the direct trade form these visitors, but the associations th...

Service Characteristics and Consumption Trends That Impact on a Travel Agent

their co-travelers. The same research also indicated that the individuals choosing packages would often be those that had the lowe...

Advertising Analysis/3 Gaming Ads

a solid light blue background. Darker blue rises from the bottom of the screen and solidifies into the outline of a castle and a v...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Record Companies versus Napster Inc.

In ten pages this research paper discusses the changes being made to the record industry as a result of Internet technology and th...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Past, Present, and Future of the Brokerage and Banking Industry

In thirty pages this paper examines the importance of brokerage firms in a consideration of how banks are no longer the only 'fina...

The Origins and Evolution of Commercial Banking

This paper presents an in-depth look at the commercial banking. The author provides a history of banking from its beginnings in 1...

Hospitality Industry and New Technology's Impact

In five pages this paper discusses how new technology especially the Internet has affected the contemporary hospitality industry. ...

Music Industry Protection and Copyright Laws

In a paper consisting of seven pages the ways in which Internet downloading of songs have impacted the music industry are examined...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

GE's Future

In five pages General Electric PLC is examined in a recent history overview that also includes future growth recommendations along...

Overview of Life Insurance

In twelve pages this paper discusses the life insurance industry that considers among other topics the influence of AIDS and HIV a...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...