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Essays 961 - 990

The Challenges of Integrating a Point of Sale System

screens that can, on first glance, appear a bit intimidating. One of the reasons companies decide to go with new technology is t...

Problems at Tru-Fit

so it may be argued that there is not a specific motivation to increase the division prices, but with profit targets themselves th...

McDonalds and the Use of Activity Based Costing

(Cardos and Pete, 2010). The firm sells may different types of product, including chicken nuggets (known as McNuggets); this is ...

Starbucks Problems

Ethos for $7.7 million in 2005 which supports funding of safe drinking water projects run by non profit making organizations. Thes...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Strategies Suggestions for Samsung

may be responsive to image, they may not be willing to pay a premium for the value association. For example, in the UK the budget ...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Supply Chain Management at Apple

supply chain as a crucial part of operations, and will invest in order to protect the requirements of the firm, where possible the...

Cost Price Value Case

14.50 Total var costs...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Performance of Herman Miller

year-on-year basis, this was also important in terms of new orders, which also increased by 14.7%. The overall performance of th...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Explanation of Terms Used on Financial Management

The writer p[resents a memo style paper in which five different terms used frequently in financial management are explained. The ...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Home Entertainment and Films

In eight pages this examination of the home entertainment industry focuses on films with a discussion of sales markets and video r...

Alaska and the Control of Alcoholic Beverages

In ten pages an overview of Alaska laws as they pertain to the sale and possession of alcohol are discussed with a Burrow prohibit...

Catalog Sales Decline of Land's End

is to rise more quickly than inflation & wages, people are less apt to be willing to pay augmented rates for shipping and companie...

Marketing and Sales of DuoLine

In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Case Study of Focus Plastics

by which to infiltrate an already existent market goes to show that perseverance and a belief in ones performance abilities are tw...

IBM v. Mac

In five pages this paper contrasts and compares IBM and Mac in terms of sales, consumer preferences, and considers the long runnin...

Tax and Stock Ownership Transfers

In six pages this paper discusses a business corporation's stock ownershp transfer alternatives from a tax law perspective and exa...

Foreign Policy in the United States and Relations Between the President and Congress

The post 1960s relationships between the President and Congress is examined in ten pages with foreign policies including arms sale...

Ending Access to Tobacco for Children in California

California and Smoking in the Nineties In 1988, California residents passed Proposition 99. The law increased the tax on ea...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...