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Social Media Marketing: A Research Proposal

which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

An Overview of Internet Marketing

increasingly changes the way in which business is practiced. There are few aspects of business which are not today affected in som...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Organizational Evaluation and the 4Ps Marketing Mix

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Marketing Strategies - Their Importance and Potential Obstacles

of management. This is because that level of management is responsible for defining the mission, values, and culture of a given or...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

Why Are Female Stereotypes in Advertising Still Effective?

displays of identity and values, which, for the main part are perceived as a result of product placement and marketing the the lin...

KUDLER FINE FOODS AND MARKETING RESEARCH

2) determining a research design; 3) identifying data types/sources; 4) designing data collection forms and other methods; 5) dete...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

CORPORATE RELATIONSHIP MANAGER AND THE HIGH STREET BANK

a great deal of time and commitment. Profits arent going to increase immediately, because establishing relationships with customer...

Avon's Global Operations

independent contractors to act as representatives and salespersons worked well when more women stayed home. The company believed t...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

STARBUCKS IN FRANCE

distribution? During the 1990s and early 2000s, in the United States, the distribution plan was to saturate major cities with Star...

Marketing and Community Health

health plan is linked to the belief that there are risk factors that can be assessed in an aggregate that are influenced by both p...

COLD STONE CREAMERY AND FRANCE: MARKET ENTRY STRATEGY

to the licensor for elements such as training, promotional materials, logos and other service trademarks and the products themselv...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

MARKETING A VERSACE CLOTHING LINE

and the importance of pricing in this industry. Well then end the paper with some conclusions concerning potential "next steps" fo...

QUESTIONS ABOUT MARKETING RESEARCH

and other uses for the research. Following are four ways in which marketing research is used, but this list is by no means exhaust...