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Essays 91 - 120

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Valuation of Rondo Securities

to use in the valuation schedule. Now we take the full repayment level and discount these by the current interest rates (Elliott a...

Measuring Value in Publicly Owned Organizations

This creates the need for accountability in the way the funds are used (Barker, 1999). It has been argued by many that the most a...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Reviewing Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment By Martha Barletta

seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...

Marketing and its Value

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Social Responsibility, Values, and Making Ethical Decisions

values and brings into focus the individuals needs and wants. The question here is, "Do I really need to do this, or just want to...

Death of a Salesman - Willy Loman and the Betrayal of the American Dream

This 6 page paper discusses the concept of true and false values in the play Death of a Salesman. The writer argues that Willy Lom...

3 Questions on Organizational Marketing, Operations, and Goals

In five pages this paper considers three questions pertaining to organizational values in a discussion of the influence of the mar...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Building Project Value Management

seen as indicating some of the different needs that are in place to the different users that will be considered as important by th...

Individual Roles, Rank, Importance, and Human Values

many years but according to Richard Wallis, a researcher in education and director of the Institute of Sathya Sai Education in New...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Class Struggles, and the Value Labor Theory of Karl Marx

workers, meaning wages begin to decline. Also inherent in such a scenario involves promotion of cheap-wage goods (imports) to furt...

Statistical Analysis' Value

is not a benefit to the undertaking of the screening and that as a result the resources used in the programme are not creating any...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...