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Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Japan and Starbucks

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Distribution and Marketing Case Study of USA Today

In ten pages this paper examines marketing and distribution systems of USA Today in a case study consisting of ten pages. Five so...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Lloyd's TSB Private Banking Marketing

In six pages this paper discusses the marketing alternatives and resource application of an industry that caters to wealthy client...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Higher Order Learning and Geographical Marketing

different activities than their counterparts in Florida. They may be more prone to engage in winter outdoor activities while child...

Amy Tan's The Joy Luck Club and Erich Fromm

In five pages Erich Fromm's theory on marketing orientation is applied to the character of Harold, husband of Lena, in Amy Tan's t...

High School Students and an Online Community College Creation Course

keep the audience interacting with the "product" being presented. And yet, there is a fine line to be walked not to "over-do" the ...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

21st Century Marketing of Condoms

on the important issue of safe sex. One of the most successful ways this has been accomplished is to custom package the condoms a...

Marketing and Ethical Issues

In six pages ethical practices are discussed with the role marketers and marketing departments play in achieving honorable corpora...

Marketing Ethics and Their Evolution from 1960 until 2001

2000, p. 40). Nucifora believes that the best evidence of Kilbournes premise is Nikes extreme success with $120 footwear to fill t...

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Direct Marketing and IT's Influence

In thirty two pages this paper discusses relevant topics and cases in this examination of how direct marketing has been affected b...

Commercial Real Estate and Marketing Management

In ten pages this paper examines the commercial real estate industry, macroeconomics, and other marketing considerations, with an ...

Marketing and Communication

In ten pages marketing and the concept of communication are examined in an example of the Mercedes Benz ML model automobile, five ...

Marketing Elements

In eight pages marketing is examined in an overview of its functions and objectives. Nine sources are cited in the bibliography....

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

Photos4u Marketing Plan

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Job Functionality of Mexico and U.S. Directors of Marketing

In ten pages comparisons and contrasts between Mexican and American marketing directors are made in a job functionality assessment...