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Essays 241 - 270

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Turner's Theory and the Use of Text in Film as Interactive Social Practice

the change - dwindling audience numbers, and the need to cope with more complex narrative structures, for instance - were the outw...

Health Data Interactive and the National Center for Health Statistics

This paper explores human longevity as pictured by government statistics. Why is human longevity increasing at the same time dise...

Drug Use, Abuse and Treatment in a Social Interactive Approach

difference plays a part in substance use and abuse. In other words, females are more inclined to be judged by their peers and pare...

Kevin Wilson's Technologies of Control The New Interactive Media for the Home

being extended to other sectors of our society. Wilson (2000) warns, in fact, that workplace communication technology is a techno...

European American Values and Native American Values

example, that shaped the tribal communities and their emphasis on sharing resources as a primary value (Larson). The land was far ...

Family Values are the Most Important Values

suggests that true family values are similar to the mission statements corporations use to help their employees understand the com...

Exchange Value and Use Value Differences

get $500 for it on the market as automobiles depreciate and this car is about 15 years old. However, the use value is much greater...

White Values versus Values of Native Americans

include any consideration of an alternate opinion to their worldview. They fully expected the Native Americans to accept that it w...

Market Value Add and Economic Value Add

reflecting a more accurate statement of a companys health and wealth (Stern Stewart & Co., 1999). In most cases, "opportunity cost...

Future Value and Present Value Calculations

objective matter, such as money, in a subjective context, such as the future. This can lead to a variety of troubles, wherein indi...

Humanity, Values, and Valuing

Indeed, the issues behind ethics and morality are critical to defining what meaning truly represents. One who has addressed these...

The Use of Mascots in the Olympic Games

Olympic game of the host country". This may be a cynical perception of the Olympic mascots, but with the higher levels of investme...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Informaion Technology and the Construction Contractor

not been as visible. The starting point of construction has benefited from CAD layer programmes for many decades. However, it may ...

ITC eChopaul Case Study

market for attention as this made up as this made up two thirds of the agricultural exports. The objective may be seen as worki...

Personal Nursing Ethics

students values : This calls for personal reflection. A question that the student can ask herself/himself is how he or she might h...

A Marxist Interpretation of The Aspern Papers

what a person is willing to do with money and what is valuable to someone is not valuable to another. Another important point is t...

Personal Mission, Core Values and Life Goals

organizations run smoothly; the companies have to have a set of "core values" which they retain literally forever; they have a cor...

Can Cultural Values Have A Significant Impact On Business Structure, Strategy And Economic Performance At A National Level?

in the following way; " if the market is the fundamental means of allocating resources then, in order to work properly, it must be...

Relationship Selling

create trust between the buyer and the seller and the needs of the buyer are understood by the seller who makes efforts to overcom...

Heroism in the Epic of Gilgamesh

boasts of his strength and courage, believing those alone are the lone criteria by which a hero is judged. The gods intervene to ...

The Value Of Agricultural Land

as being valuable. Resource value is more stable than commodity value (Florida Stewardship Foundation, 2000). Commodity values c...

A Paper Looking at Risk, CAPM, Beta, Time Value of Money, NPV and IRR

risk is reflected in a share price, but does not allow for market risk as this impacts on all shares. CAPM looks to the role of di...

Impact Of Lifting The Embargo On Cuba

would benefit the U.S. economy, in general, and Floridas economy, in particular (Lynch, 2003). Lynch (2003) estimates the embarg...

Investments; Risk Types, CAPM, the Beta and the Use of NPV and IRR

little that the company investors could do to avoid these risk, however there have also been events that have impacted on individu...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside...

Organisational Behaviour

be seen as the embodiment of the norms, values and beliefs. These may be seen as isolated within the company, or reflections of th...