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Essays 241 - 270

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Health Data Interactive and the National Center for Health Statistics

This paper explores human longevity as pictured by government statistics. Why is human longevity increasing at the same time dise...

Turner's Theory and the Use of Text in Film as Interactive Social Practice

the change - dwindling audience numbers, and the need to cope with more complex narrative structures, for instance - were the outw...

Kevin Wilson's Technologies of Control The New Interactive Media for the Home

being extended to other sectors of our society. Wilson (2000) warns, in fact, that workplace communication technology is a techno...

Drug Use, Abuse and Treatment in a Social Interactive Approach

difference plays a part in substance use and abuse. In other words, females are more inclined to be judged by their peers and pare...

European American Values and Native American Values

example, that shaped the tribal communities and their emphasis on sharing resources as a primary value (Larson). The land was far ...

Exchange Value and Use Value Differences

get $500 for it on the market as automobiles depreciate and this car is about 15 years old. However, the use value is much greater...

Humanity, Values, and Valuing

Indeed, the issues behind ethics and morality are critical to defining what meaning truly represents. One who has addressed these...

Market Value Add and Economic Value Add

reflecting a more accurate statement of a companys health and wealth (Stern Stewart & Co., 1999). In most cases, "opportunity cost...

Future Value and Present Value Calculations

objective matter, such as money, in a subjective context, such as the future. This can lead to a variety of troubles, wherein indi...

White Values versus Values of Native Americans

include any consideration of an alternate opinion to their worldview. They fully expected the Native Americans to accept that it w...

Family Values are the Most Important Values

suggests that true family values are similar to the mission statements corporations use to help their employees understand the com...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

The Use of Mascots in the Olympic Games

Olympic game of the host country". This may be a cynical perception of the Olympic mascots, but with the higher levels of investme...

Assessing an Investment using a Discounted Cash Flow Method

for the different years are added together there is a present value for the investment. This can be used to assess the value of th...

The Value of the Coalition Model in Loyalty Schemes

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

Proposal for Research to Assess the Value of Reverse Logistics

lifecycle and what occurs to products after they are sold. Several countries have introduced legislative measures increasing the r...

Calculating Future and Present Values of Investments

they will be able to invest in to gain a return so it will be $1,000 plus the interest. The concept of the time value of money is...

International Financial Reporting Standards and US GAAP

and the US GAAP for fair value measurement and for disclosing that information. The suggestion was to have wording that was identi...

Mission and Values at Southwest Airlines

sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest Airlines, 2012). Applying the idea of McNama...

Levi Strauss, Northwest Airlines And Values

This research report focuses on values to emanate from these firms. The relevance of having values and its alliance with a firm's ...

Delta Airlines Strategic Analysis

Airlines, Inc. and Comair, Inc. fly internationally to forty six cities in thirty two countries as well as two hundred and ninetee...

Theory of Value and Adam Smith

In this paper consisting of seven pages the conflict within Smith's Theory of Value that is in stark contrast to the idealism of h...

Assessing the Value of Literature

This paper addresses various techniques for determining the true value of literature. The author uses Bradbury's, Fahrenheit 451 ...

Ultimate Value Question and Axiology

and could more readily be understood by establishing a "pattern of behaviors" measurement scale that stood alone or was supplement...

Stylistic elements in Jane Eyre

This paper looks at the use of particular stylistic elements in Bronte's novel which underpin her use of character development and...

Redefining Marriage in Persuasion by Jane Austen

of the aristocracy-represented by her family-and Anne develops relationships with the middle class. The middle class characters h...

Marie de France by Dante

In three pages this essay considers how the passion Marie de France and her lover share is compared with her contention God suppor...