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Essays 241 - 270

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Drug Use, Abuse and Treatment in a Social Interactive Approach

difference plays a part in substance use and abuse. In other words, females are more inclined to be judged by their peers and pare...

Kevin Wilson's Technologies of Control The New Interactive Media for the Home

being extended to other sectors of our society. Wilson (2000) warns, in fact, that workplace communication technology is a techno...

Health Data Interactive and the National Center for Health Statistics

This paper explores human longevity as pictured by government statistics. Why is human longevity increasing at the same time dise...

Turner's Theory and the Use of Text in Film as Interactive Social Practice

the change - dwindling audience numbers, and the need to cope with more complex narrative structures, for instance - were the outw...

Future Value and Present Value Calculations

objective matter, such as money, in a subjective context, such as the future. This can lead to a variety of troubles, wherein indi...

Humanity, Values, and Valuing

Indeed, the issues behind ethics and morality are critical to defining what meaning truly represents. One who has addressed these...

Exchange Value and Use Value Differences

get $500 for it on the market as automobiles depreciate and this car is about 15 years old. However, the use value is much greater...

European American Values and Native American Values

example, that shaped the tribal communities and their emphasis on sharing resources as a primary value (Larson). The land was far ...

White Values versus Values of Native Americans

include any consideration of an alternate opinion to their worldview. They fully expected the Native Americans to accept that it w...

Family Values are the Most Important Values

suggests that true family values are similar to the mission statements corporations use to help their employees understand the com...

Market Value Add and Economic Value Add

reflecting a more accurate statement of a companys health and wealth (Stern Stewart & Co., 1999). In most cases, "opportunity cost...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

The Use of Mascots in the Olympic Games

Olympic game of the host country". This may be a cynical perception of the Olympic mascots, but with the higher levels of investme...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...

Development of an Individual Value Framework

go beyond the generally accepted rights and wrongs, which may be taught in religions but are rarely seen within the law, such as c...

Swatch Value Chain Management

Swatch is a firm that gained success through innovation, which is supported through the value chain. The paper examined the value ...

Project Management and the Value of Communication

project management as a rote process, considering only the most quantifiable assessments of process efficiency. This, however, is ...

The Approach of Multinational Corporations to the Ethical and Social Responsibilities

and ethical responsibilities due to their position of influence; they are able to influence markets, suppliers and in some cases m...

Global Society Values

Swift (2004b) says the evolution of organizational relationships that have been building for many years have "failed to provide us...

National Naval Medical Center Mission and Values

"We serve as a resource for homeland defense and humanitarian assistance * "We care for the President and the Nations leaders" (Vi...

TVM Calculations

603,648,431 Year 8 603,648,431 4% 627,794,369 Year 9 627,794,369 4% 652,906,143 Year 10 652,906,143 4% 679,022,389 Year 11 679,022...

The Nature Lover Subculture

and Ryan, 2003). As a result, a number of German hiking societies developed with the Friends of Nature with its motto Free Mounta...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Starbucks Principles And Values

to do with the fact that the company offers the same benefits to part-time employees as full-time employees (Weber, 2005). The sal...

Personal Values

of time will have an impact on the underlying morals. It can also be argued that many belief structures that are present in the wo...

Amazon, BMW and GM

be front loaded, so these are likely to be over stated in considered on market terms. BMW BMWS are seeing a pattern of increasin...