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Essays 241 - 270

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Turner's Theory and the Use of Text in Film as Interactive Social Practice

the change - dwindling audience numbers, and the need to cope with more complex narrative structures, for instance - were the outw...

Health Data Interactive and the National Center for Health Statistics

This paper explores human longevity as pictured by government statistics. Why is human longevity increasing at the same time dise...

Drug Use, Abuse and Treatment in a Social Interactive Approach

difference plays a part in substance use and abuse. In other words, females are more inclined to be judged by their peers and pare...

Kevin Wilson's Technologies of Control The New Interactive Media for the Home

being extended to other sectors of our society. Wilson (2000) warns, in fact, that workplace communication technology is a techno...

Exchange Value and Use Value Differences

get $500 for it on the market as automobiles depreciate and this car is about 15 years old. However, the use value is much greater...

European American Values and Native American Values

example, that shaped the tribal communities and their emphasis on sharing resources as a primary value (Larson). The land was far ...

Humanity, Values, and Valuing

Indeed, the issues behind ethics and morality are critical to defining what meaning truly represents. One who has addressed these...

Market Value Add and Economic Value Add

reflecting a more accurate statement of a companys health and wealth (Stern Stewart & Co., 1999). In most cases, "opportunity cost...

White Values versus Values of Native Americans

include any consideration of an alternate opinion to their worldview. They fully expected the Native Americans to accept that it w...

Family Values are the Most Important Values

suggests that true family values are similar to the mission statements corporations use to help their employees understand the com...

Future Value and Present Value Calculations

objective matter, such as money, in a subjective context, such as the future. This can lead to a variety of troubles, wherein indi...

The Use of Mascots in the Olympic Games

Olympic game of the host country". This may be a cynical perception of the Olympic mascots, but with the higher levels of investme...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

Levi Strauss, Northwest Airlines And Values

This research report focuses on values to emanate from these firms. The relevance of having values and its alliance with a firm's ...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

Operating Efficiency in the Bethesda Mining Company

From these values, the common approach to calculating ROE can be altered to effectively multiply ROE by 1, in the form of multiply...

Factors That Influence Strategic Implementation

that value is added to the customer and more custom gained. If a weakness is location then this may be the opportunity for change....

Journalistic Values on Science of Galtung and Ruge

with the number of deaths (scale) of the SARS scare made for good reporting. But within days of the first reports, additiona...

Assessment of United Kingdom's Supermarket Sector

that is growing the faster, and accounting for nearly 40% of all food sales in 2002, and expect to continue to grow as new stores ...

Case Study on Billy Wilson and Contracts Calculated Values

Year 3 2,000,000 80% 1,600,000 Total 5,800,000 Question 3 To assess the real value we can calculate the net present value of e...

Assessment of Value Creation

the values that may be gained. If they were not then these were tools which could have been used. The first tool...

Culture and Social Change in China

introduced many economic reforms which took into account global markets and the output of China increased nearly four times. Overa...

Healthcare Definitions and the Retail Drug Sector

such the journey to one of these stores will often be more convenient. Value is also added with the use of own brands, differentia...

An Argument in Favor of Owners Maintaining Staff Employees

Customers expect a certain standard of service. If labour is cut here it may either be form the waiting staff. If there are less w...

Accounting, Finances, and Ethics

thing to do, either. When the truth came out, the stock slid quickly, bankrupting employees and investors almost overnight. ...

Questions on Investing in International Real Estate and Risk Factors

host country, and can include a wide variety of things in between. Before making the investment, international real estate invest...

Theory of Value and Adam Smith

In this paper consisting of seven pages the conflict within Smith's Theory of Value that is in stark contrast to the idealism of h...