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Environmental Initiatives at GM: Truth and Myth

manner that goes beyond the superficial. This is especially true when analyzing the strategies employed by competing companies. In...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

Market Analysis Chevy Volt

of strategic decision making at a large complex organization like GM? The case of the Chevy Volt sheds some light on inherent we...

Taxonomy of Survey Instruments

a general use function in determining broad measurements of accurate self-awareness in regards to both physical and mental health....

Organizational Practices at Best Buy

2001 (a move that gave them immediate access to a broad upscale customer base), and continuing with the purchase of Future Shop (t...

CLASSIC AIRLINES - MARKETING RECOMMENDATIONS

The main problem statement is that Classic Airline must increase its RevPar (i.e., revenue per flight) as well as its passenger ba...

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

MARKETING PLAN - WINN DIXIE

Winn-Dixie Stores Inc., headquartered in Jacksonville, FL, is a regional supermarket chain serving the southeast corner of the Uni...

OVERVIEW: SOUTHWEST AIRLINES INC.

trying to expand domestically, both through organic growth and acquisitions (Gilmer, 2010). SWA today is under the directi...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service,...

WHOLE FOODS -- ANALYSIS

the United States, 2010). Furthermore, retailers can dominate negotiations with certain suppliers, though more specialty outlets a...

The Impact of Changing Credit Rating on Equity Prices

the measures are not a precise measure of the risk of default that a firm presents, but they are used as a standardised measure ag...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Wal-Mart: A Microeconomic Analysis

fact that it is often used in contrast with the broad and expansive topic of macroeconomics gives rise to the misconception that m...

Google's Android OS - A Value-Driven Assessment

emergence into the smart phone market was much like a tsunami. The internet giant erupted onto the field blowing competitors like ...

Assessment of the Palm Inc.

existing range of similar devices offered by a HP. However, Palm were not in a particularly strong position, the recession of 200...

Techniques in Advertising

involving the interplay of corporations, advertising, and public relations, was undoubtedly the oil spill in the Gulf of Mexico ca...

Affordable Property Development for Bahrain

determine whether or not their business model is suitable for a particular area or region. 2. The Company Prestige Property (PP...

BARRIERS TO ENTRY AND MARKET EQULIBRIUM

the utilities industry. For example, most telephone companies in many countries throughout the 20th century enjoyed sole ownership...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Global Influences and Sony

The writer looks at the multinational corporation; Sony, and the different global environments in which it competes. The various m...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

A Comparison of two New York Hospitals from a Marketing Perspective

appeal to a large market, or maybe a niche market, depending upon the way that the organization wishes to compete. It will also re...

Overview of Grupo Bimbo and Strategies Utilized in United States

has helped the company grow at a rapid rate. Recent acquisitions have included Sara Lee in North America, which was acquired $959 ...

MARKETING A VERSACE CLOTHING LINE

and the importance of pricing in this industry. Well then end the paper with some conclusions concerning potential "next steps" fo...

Sports Markets and Demand Forecasting

for a number of reasons. For instance, when one takes a superficial look at any given culture, it seems as if there are certain "c...