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technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

customer to make repeat purchases from the company rather than going to competitors. Aspects such as holding the right stock and h...

when the weather changes, meaning that the school has the potential to function all year around, even moving countries if required...

De Tocquevilles observations of the nature of Democracy in America necessarily were trained on systems of government, for those we...

will consist of individuals experienced in these necessary areas: * Marketing and market research; * Product design; * Production ...

age of 15, "compared with 21 percent of Hispanics and 16 percent of non-Hispanic whites" (Non-Hispanic black teens, 2003; p. 7). ...

amount of funding gives the new airline a greater potential for success. To assure success, the new airline must be well-capitaliz...

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

has a 49 percent stake in Casa Ley, a chain of about 100 grocery stores in western Mexico.6 Sales for 2003 were (mil) $35,552.7.7...

the aim of marketing and provides services to eradicate areas on knotweed that already exist or appear in the South Wales area. Th...

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

less bureaucratic and flatter, it is interesting that the first attempt at this, in 1999 was not a success. At the time the compan...

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...

in an unsatisfactory solution, or is there a problem in the market due to lack of capacity, meaning that a new company will find d...

or may not have a market, home health care is a service that always has a market of some size. The business is a proven one, one ...

who have credit cards may feel a little frightened about letting that information out on a website (even if the web site is secure...

existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...