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Essays 241 - 270

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Mercury Shoes' Board Report

changes. Currently revenues have been depressed by the losses incurred in the forest fires of Southeast Asia, discussed further b...

Sovereignty & An International Court

inadmissible if a case is already being handled by a state with jurisdiction, unless it is deemed that the state in question is "g...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Global Accounting and International Standards

Therefore the general legal system seemed to let down the financial regulatory systems when fraud or malpractice was detected. We ...

Law Choice and Applications in International Commercial Disputes

a decision which is based ion evidence resented to them, and without the use of their own knowledge of a matter (Goode, 2000)....

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Responses of the International Community to Climate Change Issues

to issue on climate change, but looks at the entire concept of sustainability, of which climate change is one issue and the develo...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Airport Construction and Operating Challenges

of 2000 or later, there were no airports in North America that met this criteria. Denver has been the most recent airport to open ...

Is the Study of HRM in an International Setting Still Relevant in the 21st Century?

practices then it is HRM rather than international HRM that may need to be studied by further HRM managers as it is certain that i...

Exposure To A Different Culture

towards culturally different practices. 2. The Event In order to understand the ritual it is important to understand a i...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

International Business and Bank Selection

and we do" (Reason, 2003; p. 79). In the early years of the new century, the organization also was found to be implicated in seve...

Terrorism Perceptions and International Law

a simultaneous attack on the Pentagon itself. The sanctity of U.S. political borders had been attacked as it had at no other poin...

Reviewing the International Criminal Court

a pivotal player in the precursors to the ICC. The Geneva Convention, signed into effect in 1864, was one of these precursors. I...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

The Compatibility of HRM and MNC

initial interviews took place, the weeding-out process, so to speak. It was also here where the new hire would stop his or her fir...

Perspectives on international terrorism

freedom of association, or freedom of speech because of the theoretical possibility that they might commit a crime. It is in...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...