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Essays 151 - 180

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Internet Marketing

a result of ARPANET (Maitra, 1982). The interest in trading electronically was encouraged by announcements of proprietary netwo...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

The Strategic use of Web Pages

option which allows the passengers to board the airline for the majority of other passengers and travel insurance, as well as othe...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

MCBRIDE FINANCIAL SERVICES AND MARKETING

many types of research that McBride can rely on. Some suggestions include comment cards, focus groups, mail surveys and even telep...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Business to Business Transactions (B2B) on the Internet

business to business transactions is truly remarkable. It is not too bold a statement to say that the use of the Internet in busin...

Workplace Communication and E-Mail

23). Because there is a blurring of the boundaries that exist between that which is personal and that which is totally related to ...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

Afghanistan Development - Review And Recommendations

nations employ many Afghans. On April 29-30, 2007, Afghanistan held the Fourth Afghanistan Development Forum (ADF) in Kabul (Afg...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Tourism and the Internet

the internet as a distribution channel. 2. Patterns and Influances on in Tourism Tourism is one of the few areas of continued ...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

The Regulatory Framework for Internet Banking in the United States

Traditional banking regulations have not been sufficient to cope with the challenges presented by the online environment and the i...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Regulating the Internet

supplies. Ramirez, himself, did not make these purchases. Weeks later he was to learn that he had, in fact, been a victim of ident...

Email, Ecommerce, and the Internet

In six pages this essay discusses the behavioral impact of the Internet in a consideration of electronic commerce and email....

Human Behavior and the Impact of the Internet

In six pages this essay discusses how human behavior is affected by the Internet....

Student Submitted Case Study on ILI

consumers to obtain their good quickly. These elements were those that offered an advantage over other internet auction sites, t...