SEARCH RESULTS

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

demand. This is a model that is the equivalent of the systems design seen in the Taguchi robust design hierarchy (Anderson, 2001)....

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

In a paper consisting of 8 pages new social formations resulting from cyberspace is examined in terms of Internet addiction and th...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

better than most European nations at the time but took a turn for the worse as the recession of that time spread throughout the wo...

In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...