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Essays 541 - 570

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Organizational Theory And Unifying A Nation

details about the exact smears that were used.] Another of the differences with the 2004 election had to do with information tech...

The Adidas Campaign in Beijing

closeness is fostered among those who understand the message. If you cant decode the message, you dont belong" (Lindstrom, Seybold...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

The Future of No Child Left Behind

performances. President Bush instituted No Child Left Behind because too many children had been falling through the cracks...

Latin America Transformed/Gwynne & Kay, Eds.

Modernity," contains 6 chapters, which are characterized by the editors preferred political economy approach. Part 2, "Political T...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Taylor and Rawls/Premodern to Modern

a hierarchy in the cosmos."iii This hierarchy, which is typically referred to as the Great Chain of Being, was "gradually taken ov...

Supporting Political Violence

the location of he headquarters of the British Criminal Investigation Division. The objectives of the Irgun were to have British t...

What Is the Global Political Economy?

definition are most important, politics or economics, can be very difficult. Jeffrey Freiden a professor with Harvard University, ...

Chevron's 'People Do' Advertising Campaign and Ethics

is to promote not its products, but rather its company image. Increasingly, the mainstream finally is becoming more environmental...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

2000 U.S. Presidential Campaign and Elaboration Likelihood Theory

In twelve pages this theory's concepts are examined within the context of the 2000 U.S. presidential election with attitude paths ...

The Campaign Strategy of Al Gore in 2000

A report consisting of five pages discusses from the perspective of a political consultant how Gore could register a significant v...

2003 CWA and Verizon Contract Campaign

labor contract between Verizon East and the Communications Workers of America (CWA) expired (Communications Workers of America, 20...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Plains Indians' Military Campaigns

that had hired on with the Calvary (Hoxie, 1995). These scouts were just a handful of the thirty-three scouts that were under Cus...

The Negative Side of Wal-Mart and Its Public Relations Campaign

to full- and part-time employees (Weber, 2004). It promotes the benefits of being in a community, including jobs and donations to ...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Primaries and the 2000 Election Campaign

family is an asset. In the United Stats, when somebody wants to run, there is a process they must follow. First, they must gain ...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

Harry Truman's Surprising Victory in the 1948 US Presidential Campaign

In five pages this research paper examines how President Harry Truman pulled off an astonishing upset of Governor Thomas Dewey in ...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Computer Gambling and Marketing Campaign Management

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...