SEARCH RESULTS

YOU WERE LOOKING FOR :Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

Essays 1 - 30

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Income Inequality News Analysis

In seven pages income equality is considered in an examination of post September 2000 Business Week and Fortune business journals....

Political Campaigns and the Media

mudslinging is certainly a good strategy, but not over the long haul (Brodgeforth, 1996). This is a somewhat relevant article to...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Democracy and Negative Political Campaigning's Impact

In seventeen pages this paper examines the destructive effects of negative political campaigns upon democracy in a consideration o...

George W. Bush and Last Days of Presidential Campaign 2000

In ten pages this paper examines the changes that transpired during G.W. Bush's campaign for the presidency in 2000 and discusses ...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Campaign Rhetoric in the 1992 Presidential Race

most powerful men in the world. Those who seek the seat are willing to go the limit to obtain it. The United States presidential...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Presidential Campaign of 2000 and Campaign Finance

In five pages this report considers the presidential campaign of 2000 in terms of various issues and examines how record amounts t...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Presidential Campaigning, the Toulmin Argument, Jeremy Bentham, and David Hume

In five pages this report contrasts and compares the conservative Bentham with the liberal Hume and then applies their concepts to...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Elizabeth Dole 2000 US Presidential Campaign

In seven pages this paper examines all aspects of Elizabeth Dole's presidential campaign back in 2000. Eight sources are cited in...

Al Gore, George W. Bush, and Campaign Finance Reform

In five pages this research paper considers both presidential nominees' positions regarding the campaign finance reform issues and...

The Influence of Tobacco Money in U.S. Politics

gave more than $32.6 million in PAC and soft money contributions to politicians of both parties (Tobacco Interests, 2002). The rea...

News as Influenced by Journalists

include "the extent and nature of news editing, framing of news stories, news value, newsworthiness, watchdog journalism, and trus...

A John Kerry Presidential Campaign Assessment

speech. Of course, the American military involvement in Iraq remains a lightning rod of controversy and conflicting opinions. Al...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

2000 U.S. Presidential Campaign and Elaboration Likelihood Theory

In twelve pages this theory's concepts are examined within the context of the 2000 U.S. presidential election with attitude paths ...

America's 2000 Presidential Election

In 5 pages this paper examines the 2000 US presidential election results and their implications upon citizens, Congress, and upon ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...