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Essays 301 - 330

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Using the Internet to Build a Competitive Brain Trust

and commitment to the venture, help to guide the venture in the right direction. This includes not only team members, but, critica...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Greenwaste Case Study

landfill (Moy et al, 2008). Overall, the risk and benefits of incineration appear to outweigh the disadvantages and provide a bett...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

The Potential Benefit of FDI from China to Africa

Africa is one of the world's poorest regions. It has been argued that one strategy which is useful for economic development to all...

Cognitive Development

to different structural elements. Rote learning and experiential learning are two forms that are often used in the educational se...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

Literacy Development Site for Preschoolers

with a minor detail missing from one picture within a line of identical images. Spotting the missing detail aids children in devel...

The Strategies of WalMart, Saks Inc. and Apple Retail

suppliers into low prices, with up to 80% of all the WalMart own brand products originating in China (Qiong, 2007). Suppliers have...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

Worksheets on Negotiation

In a paper of three pages, the writer looks at negotiation. Concepts of negotiation strategy are explored through the development ...

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

Wal-Mart's Strategies

Different strategies are explained and applied to Wal-Mart including value disciplines, Porter's generic strategy, and grand strat...

International Trade Development; A Research Proposal

business development, as many companies, including Coca-Cola and Wal-Mart have found out these include political and cultural diff...

K-12 Online Professional Development

(2001) identified the scope of the problem, recognizing that distance education technologies are expanding and that online instruc...

HSBC Strategy Since 2000

it was also bank that complemented HSBC with few business units that will directly compete (Leahy, 2006). The strategy to gain a ...

Tate & Lyle; Company Analysis

Wright refining sugar. The partnership ended and when Henry Tate was joined by his sons the company became known as Henry Tate & S...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...

The Importance of Effective Selection and Recruitment

capital (Porter, 1985, Mintzberg et al, 2003). Any business will have numerous goals. These may be complimentary or contrad...

Will Hunting

inherently linked to learned and imitated processes. Will Hunting is a character who demonstrates vast intelligence and a...

Apple; Background and SWOT Analysis

soared and Apple lost their first mover advantage. However, Apple did fight back and developed new sources of differentiation. ...

Human Resources: Hospital Case Study

privately-owned not-for-profit partnership that was established more than four decades ago (Doctors Hospital, 2005). Briefly state...

Implementing Change in Southwest

passengers have to queue. If this is not how quarter of those who failed to gain the earliest boarding group card are likely to be...