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Essays 391 - 420

Engineering Products, Politics and Power

divided this process of the development of culture and its maintenance into six steps which need to be followed in order to create...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

United Kingdom Stagecoach Group Transportation Company

(in millions) 1502 1798.7 Net profit 95.8 -500.2 Net profit margin (%) 6.38 -27.81 It is worth noting that this figures include e...

MIS Case Study of Cathay Pacific Airways

2005). The company was initially headquartered in Shanghai but was subsequently moved to Hong Kong (Cathay Pacific Airways, About,...

The Snapple Acquisition

sales later and become long term sellers or may fail. The iced tea was a star due to the product and the...

Gap Analysis: Global Communications

Horngren, Sundem and Stratton (2002) provide a view of the alternatives available to organizations in Global Communications positi...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Project Scope and Deliverables

the product the presentation will deal with the way the product can be presented to the buyers, helping identify tactics which wil...

Holiday Company Proposal for Marketing Research

utilised in a range of media. The research will need to identify the most approach concept for Globetrotters to use and then test ...

Product Liability and CEOs

fictitious scenario Inc. magazine in 1998 asked to question in its Black and White section, "Would you lie to save your...

A Case Study on Accounting and Financial Analysis

is the net profit margin that also has all other expense deducted from the operating profit, this may or may not include interest ...

Implementation and Processes of Quality Management

like the implementation of a quality plan for a shipping company however, La Lopa didnt hang up his keys one day and decide to go ...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

The Dowding Universal Business Model and Its Influences on Information Technology

as customers, suppliers and managers. With the ten aspects there are a total of fifty five elements (Dowding, 2001). The third...

Differences Between Product Enhancements and Product Development

development and product enhancement. Well examine the advantages and disadvantages of each, then well examine some case studies ab...

Case Study of I Am, Inc.

level in a discipline focused on business ethics, sustainability and innovative creativity. * Develop another business that other ...

Problems, Marketing, Johnson and Johnson, Pfizer, and Merck

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

Strategic Planning for the Hypothetical New XYZ Pharmaceutical Company

be amended. Research shows that an excellent strategy template to follow is that of Genentech (Stipp, 2003). Genentechs strategy ...

Dell Inc.

country (Dell Annual Report, 2000). This company has achieved some amazing results, by 2000 the company was selling $50 million a ...

Cash Flow and Owners' Equity in the Payless Shoe Source Company

looks at how much of the capital employed is provided by way of long term fixed debt and liabilities. This compared the level of s...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Steel Industry

falls in the stock markets, including steel companies. This movement to share prices in response to external influences reflects ...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Business and the Creation of Value

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

A King David Hotel Marketing Analysis

to ensure a uniformly high level of service and top quality personnel and management" (2003). This standard is achieved via profes...

Ratio Analysis on the Financial Health of Rainbow Paint Company

danger zone. The debt-to-equity ratio is also decreasing nicely, meaning Sherwin-Williams is still in a good position to pay off d...

History and Financial Performance of the Great Atlantic and Pacific Tea Co.

2004). Operations also take place with the core brand name of A & P, in Canada operations take place under the name Dominion In Mi...