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Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

An Article Technically Analyzing the Stock Market Reviewed

In three pages the article 'Technical Analysis Successfully Tests Old Resistance Level of Fundamentalists' that appeared in The Wa...

Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Review of an Article on Multicultural Marketing

In two pages this paper examines the diversity reflected in multicultural advertising themes and messages. There is 1 source cite...

Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

An Article on Perfect Competition versus Market Power Reviewed

In three pages the market power and perfect competition industry structure forms are discussed and then applied to an article deta...

Do Violent Video Games Encourage Violence Among Children

This paper reviews author Scott Shackford's defense of violent video games as published in the article Imaginary Guns Don't Kill P...

Civilian Review Boards and Internal Affairs

This research paper offers a discussion of the characteristics of civilian review boards and internal affairs as methods for addre...

US Independence and the Ideology that Achieved It

This paper reviews the book 1776 by author David McCullough. No additional sources are listed. ...

Reflecting on the Implementation of a Fall Prevention Program

The writer reviews a project from the perspective of a student, reflecting on the effectiveness of the project implementation. Af...

Reflection on Experiences as a Marketing Intern

Neal full responsibility for the marketing activities in the period of the internship (23rd May - 18th June). A number of differ...

Janet Wilson James' Women in American Religion

This text is reviewed in five pags. There are no other sources listed....

Review and Summary of Peter Goldman and Tony Fuller's Charlie Company (What Vietnam Did to Us)

In five pages this 1983 memoir on soldiers' Vietnam War experiences is summarized, reviewed, and critiqued....

Richard E. Porter and Larry A. Samovar's 'Intercultural Communication'

is titled "Intercultural Interaction: Taking Part in Intercultural Communication." It possesses three chapters, titled "Verbal Pro...

Student Submitted Case Study on Tendered Proposal Reviewing

In five pages this paper examines a security contract proposal tendering as reviewed by the NRC company in this student supplied c...

Fatima Mernissi's Beyond the Veil Reviewed

In five pages this text on Islamic women's sexuality is reviewed....

A Review of Eyewitness to Power

A 5 page review of the book by David Gergen. 1 source....

Management Science Journal Articles Reviewed

In seven pages this paper reviews 7 articles on business management as they relate to the insurance industry....

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Studs Terkel's Hard Times An Oral History of the Great Depression

In five pages Terkel's text is the focus of this insightful book review....

Christopher Simpson's Science of Coercion

In five pages this text is reviewed. One source is cited in the bibliography....

Michael Malone's The Microprocessor A Biography

In five pages this text is critically reviewed. There are no other sources cited....

Philip Caputo's A Rumor of War

Caputo's Vietnam War memoir is reviewed in a paper consisting of two and a half pages....

Anne Moody's Coming of Age in Mississippi

The civil rights movement occupies the primary focus of this book review which consists of two and a half pages....

Article Summaries on Cosmology and Black Holes

In five pages two articles about cosmology and black holes are reviewed....

Reviewing Depression Causes

story of depression either. The entire subject of depression is one that is widely misunderstood by the public. Depression is of...

Organizing for Effective New Product Development The Moderating Role of Product Innovativeness by Eric M. Olson, Orville C. Walker, Jr. and Robert W. Ruekert

In five pages this marketing text is reviewed in an evaluation of a team approach and organizational structure among other topics ...

Paul Kennedy's Preparing for the Twenty First Century

general. Kennedy does an admirable job of demonstrating how the population explosion that the world is currently experiencing is i...

A.H.M. Jones' Athenian Democracy

In four pages this text is reviewed and comparisons are made between Athenian and American democracies....