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Essays 511 - 540

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

4Ps Marketing Mix at Nike

has its own stores in some regions, they can control their distribution costs, which gives the company more power in pricing their...

Format and Programming of 4 Major Radio Stations in New York City

In fourteen pages this paper examines 4 popular NYC radio stations WLTW, WWRL, WQHT, and WBGO in an analysis of their format, prog...

The Reasons for Income Differences

It has been said that the middle class is disappearing and income variances are widening. In seven pages, this writer discusses wh...

N2K and CDNow Merger

customer wish list that the customer may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreem...

Several Models or Tools of Project Management

In eleven pages this paper examines decision tree tools, fault tree, event analysis, resource planning, Gantt charts, ans PERT as ...

Rural Hospital and Healthcare Finance

In twelve pages a Washington State Island Hospital is the focus of this consideration involving rural hospital maintenance and fin...

Country Analytical Framework Formulization

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Overview of Real Estate Practices

In fourteen pages this paper examines market analysis and appraisal in a real estate practice' overview. Seven sources are cited ...

Home Delivery Hardware Store's Marketing Plan

In fifteen pages this paper examines the fictitious Widgie's Widgets Hardware Delivered to Your Home in a presentation of a market...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Postal Services Industry of the United Kingdom

some areas were delivery and collection will cost more than any potential profits, this has lead to some level of protection in or...

Financial Analysis Validity

this does not mean that it is an accurate theory. To assess this we need to look at the theory. The basic idea is that it is not...

4 Questions on Marks and Spencer Answered

to ?655.7m compared to 1998: ?1,114.8m (Marks and Spencer, 1999). The trend can be clearly seen. The loss of profit was the...

A SWOT Analysis of Carnival Corp.

The writer uses a SWOT analysis to discuss the market position and possible future of Carnival Corp., the parent of Carnival Cruis...

The Marketing of Snowboards

the same time conveniently weeding out all the other items that do not pertain to his concerns. It is important for the student t...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Overview of GM

In five pages an overview of General Motors is presented in an analysis of market structure, elasticity, accounting ratios, and ot...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Gateway and Dell Websites

In seven pages these two computer manufacturers' websites are evaluated with a brief corporate description provided and then an an...

Glad Product SWOT Analysis

product, which was a potential market leader but had not yet been marketed on a large scale (Brandweek, 2002). The strengths ther...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

Stock Price Movement Prediction and Multiple Regression Analysis

that is more suited to complex environments where there are numbers of influencing factors (Tabachnick and Fidell, 1996). ...

Student Case Study of Sorrell Ridge

is controlled by only 6 retailer groups, so breaking into these is essential. The decision of whether this is a market to enter ...

Negative Externalities Correction

The producer bases his assessment of costs and prices at the level of private optimum, Q1, while the true level at which these qua...

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...