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Essays 271 - 300

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

Overview of Distributorship Arrangements

structure here is one where a distributor gaining exclusivity will also take on the costs of promotion knowing that they are the o...

Number One Coffee Shop Not Always Successful

When corporations expand into the global market and are successful, they tend to think they can expand anyplace using the same des...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

Matrix Analysis of a Petrochemical Consultant Company in Iran

at the current time Iranian business may suffer where western companies are making choices due to the current nuclear strategy of ...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Strategic Thinking Examples

to stock their products. They also expanded internationally with their salespeople targeting large international accounts in other...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

MCDONALD'S AND PRODUCT MATRIX

kids (this is why the Ronald McDonald charities were set up, too) (Spurlock, 2005). Along those lines, McDonalds other ta...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

The Strategic Approach of the Shakkti Project

customer to buy them, and diversification, which is often referred to as the suicide strategy in this matrix, looks to the develop...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Preference Shares, Winding-Up Orders and Company

of the classes rights are constructed at the initial creation of that class. The main rights here are the dividend and also the re...

English Company Law, Winding Up Orders and Preference Shares

of the classes rights are constructed at the initial creation of that class. The main rights here are the dividend and also the re...

Film Marketing by Genre

the whole trilogy and uses a heavily layered story that involves high action sequences that are purely designed to attract those w...

E-Learning In Employee Training

years (Brumback, 1995). This company, intent on providing information to all of its employees, uses a multi-media ongoing training...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

ConAgra Strategic Analysis

buy United Agri Products (2002). By the 1980s, the firm would move into the consumer niche and sell food products there (2002). It...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...