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Essays 1381 - 1410

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

A Plan for Change - Improving Innovation and Motivation

The writer presents a report style paper which examines problems in the company and present recommendations. The problem identifi...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Change Management Case Studies

This essay reports the experiences of two companies that wanted and needed to make changes. The managers in one company adopt more...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

One Company's Social Responsibility

This essay discuses one of the social responsibility programs of one yogurt company, Dannon. The essay provides a brief background...

AN ANALYSIS OF CLOROX COMPANY'S CASE STUDY

Analyzes the Harvard Business School case study "The Clorox Company: Leveraging Green for Growth." There is 1 source in the bibli...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Turkish Companies' Cost Structure and the Effects of Globalization

for U.S. Companies, 2005). Foreign Direct Investment (FDI) can assist in decreasing operating costs as competition increase...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Australia's Lend Lease Corporation

million 38 xix. Operating profit before tax (Answer in dollars; making sure to provide the unit of measurement (millions; 000s) A...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Harte Hanks Environmental Analysis

In four pages the Harte Hanks direct marketing services company is the subject of an environmental analysis that features Porter's...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Vermont Teddy Bear Company's Strategic Management

* "Get Personal * "Have Fun * "Keep Promises [and] * "Stay Rooted in Vermont" (Overview, n.d.). The mission statement for i...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Problems, Marketing, Johnson and Johnson, Pfizer, and Merck

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

An Insurance Company's Ethical Dilemma

has to pay these premiums it will force the company into administration. If this occurs the impact on the personal lives will me...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Promoting the Use of U.S. Tobacco in the International Market

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

Case Study on Shell Oil Company's Sustainable Development

others) through an annual document known as the Shell Report. By 2001, the data in the Shell Report had three levels of...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

SWOT Analysis of a Construction Site's Hazardous Working Conditions

project, with each employee being run through the rules, tested for their knowledge of the rules and demonstrating the correct and...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

A Profile of Blue Diamond Growers

for almonds as well -- certainly almonds are found in candies and as snack foods. But theyre also used in ice cream (as pistachios...